Everything in the world is constantly changing, and so are brands and products, each with its own life cycle. To maintain strong vitality, brands must constantly update and iterate to adapt to social changes and development.
With changes in consumption patterns and younger consumer groups, people have a more positive attitude toward the emergence of new things. "Youth" has become an important factor that brands cannot ignore. , brand rejuvenation is not only a process of expanding young consumer groups, but also a process of brand self-evolution. Therefore, breaking the "cold" image of ceramic tiles and getting closer to consumers is the key to brand transformation and upgrading.
Today's market still has many uncertainties. Facing new challenges, Shunhui Tiles and Stone Slabs actively seeks new directions, integrating differentiated service systems from its own core product technologies, Combining the brand core of "Shunyi Life", we always keep up with the trend of the times in product and brand communication, and convey the concept of ideal life with a younger attitude and trendy lifestyle.
June 28
Shunhui Ceramic Tiles·Stone Slabs Brand Renewal and Upgrading Conference
The highlight moment is about to begin
Three highlights, advance notice
Are you ready to stream on demand?
Highlight 1: Refresh and give the brand richer connotations
As a "quality brick manufacturer" that pays attention to home life, Shunhui Tiles and Slabs have long been well versed in the changes of the times. As new generations such as the post-90s and post-00s have gradually become the main force in the consumer market, as high-value and low-frequency building materials The industry also needs to be close to the needs of the new generation in marketing.
Over the past 24 years, Shunhui Ceramics and Slabs has actively adapted to the development of the times and the market. In order to be closer to the new generation of consumers, this time it will use a new brand IP to create culture with users. and emotional resonance, we continue to provide diversified home space experience solutions for consumers who are fashionable, rational, wise, and pursue an ideal life to satisfy their taste for products.Personalized needs in terms of quality, emotion, etc. On June 28, Shunhui Tiles·Stone Slabs will release a super IP with strong brand personality, a dynamic and personalized image, and three-dimensional and rich connotations, which will definitely give everyone a refreshing feeling.
Highlight 2: Star delivery, one-stop service, innovative user value
Under the wave of consumption upgrading and user aesthetic improvement, the delivery demand in the home consumer market continues to increase. In response to the industry's pain points, Shunhui Ceramics and Stone Slabs has deeply integrated "products + services" and launched a one-stop package and tiling delivery service. On June 28, Shunhui Bag Shop will be wonderfully linked with the new brand IP, bringing users an unexpected experience, so stay tuned!
Highlight 3 new summer products, focusing on contemporary new residences
Faced with the diversified needs of users in the new era, Shunhui Ceramics & Slabs has gained insight into product opportunities and focused on living in the new era to create a "smooth" space proposition, endow product attributes through design, and create ideal people. Residence. Combining the aesthetics and preferences of current consumers, Shunhui ceramic tiles and slate new products will be grandly released in the summer of 2022. How to comprehensively improve the living experience of high-end spaces, the 6.28 brand refresh conference will bring the most ideal answer.
In 2020, we will forge ahead with determination and move forward with reputation
In 2021, we embrace change, forge ahead and find a better direction
How will Shunhui Ceramics & Slabs write a new chapter this time?
June 28
Shunhui Tile·Stone Slab Brand Renewal and Upgrading Conference
Brand drama attracts everyone’s attention
Ready to go and shine
Stay tuned!
