From classic inheritance to innovative integration, from cultural confidence to brand self-improvement, Hengjie will work with you to follow the trend of the country.
On June 14, the third stop of the 2022 "Quality and Beauty China" urban design tour jointly initiated by Hengjie × NetEase and newly upgraded landed in Guangzhou. Zhao Jian, Vice President of China Interior Decoration Association, and Tang Wuchen Kenwen Creative Group Executive Director/Design Director Xie Yingkai, masterful resurgence manager Shi Kai and Guangzhou design pioneers gathered at the Rosewood Hotel in Guangzhou to appreciate the elegance of Cantonese and the national trend culture.
The design talent plan jointly launched by Hengjie and NetEase Design - NetEase Urban Design Elite List was also announced on this event platform, which will promote the cohesion and cohesion of Guangzhou's cutting-edge design forces. Increased influence.
Integrating the past and present, leading design trends
In the 20 years since he founded Thomson Kenwen Creative Group, Xie Yingkai has explored the relationship between people and society through business, cultural tourism and renovation projects. He has also had many successful cooperations with Hengjie in the "Dream Renovation Home". In this event, Xie Yingkai once again used dream transformation cases such as "Small House" to share how designers should think about their own national culture after looking at the world. Xie Yingkai believes that good design not only includes fashion, but also allows residents to feel warmth and healing in this space.
Professor Zhao Jian, the city convener of this event and one of the pioneers of contemporary Chinese design art, said that the urbanization process in China has reached 63 % today, the "old to new" market is becoming the "main battlefield" for designers, and national fashion is also becoming a breakthrough in reshaping design. Just like Hengjie, the value of national fashion is a demonstration of application and a leader in consumption. , cultural fashion, and business promotion.
The cultural and creative field is a world that Kai, the co-founder of Miaoshou Resurgence, has been pursuing. Kai has shared many cultural and creative masterpieces and cultural creative methodologies. From traditional culture to deconstruction, to reorganization and design, to the final formation of cultural products, cultural creation is the export of Chinese culture. In the sharing, Stingy Kate deliberately used “High quality, cleanliness, perseverance” to express our affirmation of Hengjie’s new domestic products.
In order to help more designers establish learning and communication platforms, Hengjie and NetEase Design jointly launched the design talent plan-NetEase Urban Design Elite List. During the release of the "2022 NetEase Urban Design Elite List TOP50 - Guangzhou List", Wang Furong, executive editor of NetEase Home, said that the list is judged based on three major dimensions: professional design power, circle influence and industry growth. The release of this book will help the cohesion of urban design forces and the common progress of designers.
Building both inside and outside to create a national trend in smart home design
Through video, Ruan Weihua, senior vice president of marketing of Hengjie Group, shared the origins of Hengjie and Guochao. As early as 2019, Hengjie took the lead in launching the "New Domestic Product Intelligent Manufacturing Plan", jointly launched the bathroom space with national trend elements in conjunction with the Forbidden City Palace Culture, and launched a cross-border landing in the International Fashion Week, allowing the world to experience the charm of national trend in home furnishings.
Mr. Ruan said that to promote the national trend of home furnishings, we must not only absorb the traditional Chinese quintessence and form soft power, but also have the hard power to create high-quality sanitary ware. In the 24 years since its founding, Hengjie has successively built intelligent manufacturing bases for five major categories and a national innovation R&D center with a total area of 6,000 square meters. It has won more than a thousand core patented technologies and hundreds of domestic and foreign design awards, including the German Red Dot. Hengjie has also become the only new domestic home furnishing brand that has been continuously selected into the People's Daily's "Brand Power Plan".
Through communication and sharing, Hengjie and designers have a clearer answer to how traditional aesthetics can be integrated into daily life, and how it can complement each other with contemporary design and cutting-edge technology. These crystallizations of ideas and sparks of inspiration will also provide Hengjie creates high-quality bathroom products and bathroom spaces to provide nutrition and inspiration.
Consumer demand for high-quality home furnishings is changing. Xie Yongcheng, general manager of national home decoration of Hengjie Group, said that as a brand positioned at the high-end of the public, Hengjie has unique advantages in product matching, product differentiation, and outlet services. These advantages also support Hengjie's continuous achievements in cooperation with home decoration partners. Good results. As far as Guangzhou is concerned, in one month of 2022 alone, the sales volume of Hengjie's new domestic products in the home decoration channel has exceeded that of the whole of 2021. In the future, Hengjie will deepen its cooperation with Guangzhou home decoration partners and continue toContinuously improve the high-quality bathroom life of Guangzhou owners.
The high-end quality and technology in Hengjie's new domestic products enable Hengjie to meet consumer needs beyond expectations while focusing on solving industry problems and consumer pain points. Xu Ran, brand manager of Hengjie Group, shared Hengjie technologies such as smart technology, Hengjing sterilization technology, water purification technology, waterproof and moisture-proof technology, full-scenario bathroom solutions that meet individual needs, as well as the "Renewal City Plan", "Hengjie The latest service solutions such as "Clean Flash Decoration" - while they upgrade the quality of life for thousands of families, they also promote the transformation and upgrading of the home furnishing industry.
Liang Huan, the strategic support unit of this event, executive vice president and secretary-general of the Guangdong Furnishing Art Association, said that Hengjie is committed to promoting national trends from the C-end to connecting home decoration channels, and the association’s support for Hengjie is also There is no shirking the responsibility. I believe that the exchange platform "Quality Beauty China" will also become a platform to promote national trends and build cultural confidence.
The host representative of this event, Liao Kaiyou, general manager of the Guangzhou Operation Center of Hengjie Group, expressed his gratitude to the designer friends for their support. Mr. Liao said that Hengjie has actively cooperated with Guangzhou leading clothing companies such as Shangde, Mingdiao, Xingyi and Jiuyi, and has nearly 60 windows for interaction with designers. In the future, Hengjie will also provide professional products through and service solutions, the professional team will deepen the cooperation.
During the dinner, the exchanges continued unabated. As a highly respected design senior, Professor Zhao Jian, Vice President of the China Interior Decoration Association, professionally and enthusiastically answered many questions from young designers about national trends and design. Zhao Jian said that the national trend must also look forward and work forward, rather than looking at the national trend in retrospect. The market of Guochao is not the same as the old position. Today, Guochao is more representative of patriotism, which is very important. After listening to the experts’ sharing, designers also expressed their support and blessings for the national trend of home furnishing and Hengjie’s new domestic products.
The national trend arises from economic development and cultural self-confidence. It is not only a sentiment, but also relies on the Chinese people's yearning for a life with cultural heritage. In an era when Chinese products are stepping into Chinese brands, only strong brands can protect the rise of the national trend in the long term. As a representative of the new domestic brand of sanitary ware and an expert in smart sanitary ware, Hengjie will continue to use the brand spirit of "perseverance and dedication to quality" to build the national trend into a national trend, quality trend and technology trend, so that the national trend will become a driving force for Chinese families. A powerful help to continuously upgrade the quality of life.
Let national trends empower design and let designDesign carries life. Hengjie will see you at the next stop of the "Beautiful China" urban design tour!
