On February 19, the 2022 Oceano Dealer Strategy Summit with the theme of "Dare to be the first to do hard work and work together to make a leap forward" - Anhui, Hubei, Guanghai, Hunan and Guangxi The regional station was successfully held in Wuhan City, Hubei Province. Mr. Li Zhihua, General Manager of Oceano Sales and Management Center, Mr. He Chao, Assistant General Manager of Oceano Sales and Management Center, and Mr. Deng Zhongxi, General Manager of Oceano Sales and Management Center , Mr. Yu Kunyuan, Director of Oceano Anhui and Hubei Regions, Mr. Yan Zhendong, Director of Oceano Guanghai Region, Mr. Qi Zhiyang, Director of Oceano Hunan and Guangxi Region, Ms. Du Yuanqiu, Director of Oceano Marketing Planning Department, and many other leaders, as well as More than 300 dealers from Anhui, Guanghai, and Hunan-Guangxi regions attended this meeting to summarize the work in 2021 and deploy tasks for 2022.
At the beginning of the meeting, the awards ceremony started to let us appreciate the elegance of the 2021 role models. A journey of wind and rain, a journey of sunshine; progress along the way, fruitful results along the way; as time goes by, God rewards hard work. In the past year, more and more excellent dealer partners have emerged around us. They are brave enough to be the first, and they continue to advance and set numerous excellent examples for us.
Then, Mr. Wu Zhixiong, Chairman of the Board of Directors of Diou Home Furnishings and Chairman of Oceano, took the lead in delivering a message for the new year, proposing to unswervingly follow the road of brand development and unswervingly make the dealer channel bigger and stronger. Strengthen product-based brand building, quickly clarify product brand development strategies, promote a new corporate culture, create a new team with ideals, dare to work hard, be responsible, fast and efficient, and establish real feedback of "building people's hearts and listening to public opinions" mechanism to serve dealers and further promote the high-quality development of Oceano.
My husband's ambitions are thousands of miles apart, and the ends of the world are like neighbors. From manufacturing to intelligent manufacturing, from leadership to innovation, Oceano seeks development through innovation and forges brilliance through progress. Our common expectations bring us together, and our common goals make usWe work together. Then three outstanding dealer representatives were invited to share their successful cases in the three fields of value marketing, scale marketing, and outstanding project development, and use their excellent experience to help more dealers carry out value upgrades and channel upgrades, so that scale and value can go hand in hand. , from single retail to multi-channel all-round development, igniting market explosions, taking a new look and achieving new results. They are Ms. Liu Yunhuan from Huizhou Oceanus in Guanghai Region, Ms. Huang Xianglian from Changsha Oceania in Hunan-Guizhou Region, and Ms. Cheng Zhimei from Wuhan in Anhui-Hubei Region.
Ms. Du Yuanqiu, director of the marketing planning department of Oceano, shared terminal marketing strategies, looking back at large-scale activities such as opening of big-name stores, opening of outlets, designing new youth, and weeding. Regarding the promotion of activities in each outlet channel in 2021, it is necessary to create a strategic implementation plan for the activities in 2022, unify the legion operations, and efficiently empower the terminals. He also elaborated on the importance of the 2022 New Year’s War 315 activities and the Million Stars Plan activities, which can better empower dealers, expand channels faster, increase sales of high-value products, and improve the local reputation of the Oceano brand. Market share.
While troops and horses are still intact, food and grass go first. Combining customer needs and continuing to launch products that meet customer needs is a key factor in building a company's long-term core competitiveness. Mr. He Chao, assistant to the general manager of Oceano Sales Operation Management Center, gave a detailed explanation on the issue of product competitiveness. In 2022, Oceano will launch competitive main products to keep up with market trends, help dealers seize the terminal market, and improve dealers' operational capabilities. In addition, in terms of store display, Oceano has also developed a new generation of display standards, changing from displaying single tile elements to displaying the entire space, creating an elegant space with cultural style, attracting customers to come and explore, and increasing the overall sales of the store. capabilities, laying the foundation for Oceano to become a leading brand in the local market.
The development of a brand is inseparable from the intensive cultivation of channels. At the meeting, Mr. Deng Zhongxi, manager of the assembly department of Oceano Sales Operation Management Center, shared the implementation of assembly activities in 2022 to help terminals quickly seize market opportunities and achieve new breakthroughs in assembly channels.
The beginning of the new year is a decisive battle, and the beginning is a sprint. The 315 event is the first battle of the new year. Manufacturers join forces and work in the same direction., Mr. Yu Kunyuan, Director of Oceano Anhui Region, Mr. Yan Zhendong, Director of Oceano Guanghai Region, and Mr. Qi Zhiyang, Director of Oceano Hunan-Guangxi Region, led their teams to complete the oath-taking ceremony, follow the pace of the manufacturers, roll up their sleeves and work hard , compare the goals and tasks, find gaps, make up for shortcomings, catch up and surpass, and then work harder, strive to sprint quarterly and annual goals, and strive to achieve the work goal of "red in the first quarter, red in the whole year" in 2022, igniting market explosions, Quickly seize market opportunities and achieve new breakthroughs.
At the end of the meeting, Mr. Li Zhihua, general manager of Oceano Sales Operations Management Center, made a concluding speech. In 2022, Oceano will face the fire, face the difficulties, respond quickly and strike accurately. Comprehensively implement regional alliances, fully promote the large tooling platform strategy, efficiently implement marketing strategies, concentrate on superior energy and high-quality resources, conduct careful research, carefully deploy, fully empower terminals, provide guarantee for terminals to achieve full category and omni-channel development, and will continue to do so. Solve various problems encountered by the terminal in its business development and achieve exponential growth in performance.
People with lofty ideals cherish the short days and the road of struggle is long. Looking forward to 2022, the tasks are arduous, the journey is grand, and the goals are beautiful. We will advance with the times and be new with the situation. The years change and the chapters are new with each passing day. What remains unchanged is the figure of the striver. On the coordinates of the years, what is always clear is the pace of the pioneer. In 2022, in response to the challenges of the uncertainty of the times and the market, Oceano people will meet the new opportunities and challenges in 2022 with a full spirit, a positive working status, and a high-spirited work attitude! As a manufacturer, we will forge ahead and achieve greater success in 2022, reach new heights, and write a new chapter.
