At the beginning of the new year, everything is renewed. With the end of the Spring Festival holiday in 2022, ceramic people have returned to work and entered work mode. Ceramic company headquarters have started operations one after another, and production lines have resumed production... Although the new crown epidemic has recurred in some parts of the country, the ceramic industry has resumed work in an orderly manner on a large scale. Resume production.
Over 80% of Guangdong ceramic enterprises have started construction
When firecrackers go off, there is a thousand taels of gold. On the morning of February 10th (the tenth day of the first lunar month), a prosperous groundbreaking ceremony was held in front of the main entrance of Wells Ceramics Marketing Center in Chancheng, Foshan. Liang Tongcan, chairman of Hongyu Group, led a delegation of group company representatives to visit and congratulate Wells All employees send New Year blessings and start-up red envelopes. Then, amid the sound of gongs and drums, a wonderful lion dance performance brought auspiciousness and joy to the company and its employees. The end of the ceremony also heralded the official resumption of business of Wells Ceramics Marketing Center.
On the same day, ceramic companies such as Xinmingzhu, Dongpeng, Mona Lisa, Jinyitao, Hongyu, Owen Lai, Jiajun, Gold Medal, Filona, and Campari /The brand headquarters also announced the official start of construction. According to statistics from Zhongtaojun, ceramic enterprises in Guangdong generally start work around February 10 (the tenth day of the first lunar month) to February 14 (the fourteenth day of the first lunar month). It is estimated that more than 80% of ceramic enterprises have resumed work so far.
At present, the ceramic industry is in a wave of resumption of work, and ceramic companies are actively deploying marketing work in 2022, sounding the rallying cry for the beginning of the new year. On February 12, New Pearl Group held a 2022 New Year work meeting. Ye Delin, chairman of New Pearl Group, pointed out at the meeting that in 2022 the group will focus on &"Four Satisfaction" is the purpose and "brand leadership, product leadership, innovation-driven, industrial chain value management" is the strategy to reconstruct the company's core competitive advantages in the new era and promote the company to become "user-oriented, digital-oriented, and service-oriented" Upgrade. From February 10th to 11th, the Marco Polo Holdings Marketing Center held a 2022 start-up training. Huang Jianping, Chairman of Marco Polo Holdings, gave a speech indicating the group’s goals and direction for 2022...
At least 8 new production lines are ignited across the country
In the new year and new atmosphere, taking advantage of the start of construction at the headquarters of ceramic enterprises, in order to meet the sufficient supply of products to dealers and partners, the production bases of ceramic enterprises in various places have successively lit the first fire in 2022, starting a boom in production and sales. new journey.
On February 11, the super intelligent kiln production line of Dajiulu Xinxing No. 3 Factory was grandly put into operation. The total investment in this production line (equipment) is 130 million yuan. It mainly produces 800×800mm super wear-resistant glazed tiles, with a daily production capacity of 45,000 square meters and an annual output value of 600 to 700 million yuan. It is reported that the commissioning of this production line will greatly alleviate the supply pressure of big-horned deer.
On February 10, the high-end intelligent wide-body kiln at Hongyu Group’s Guangxi base was successfully ignited. The new 3# production line is ignited this time. It is designed to produce high-quality fully polished glazed tiles with specifications of 800×800×10.5mm, with an output of 36,000 m²/day; and high-end medium plate products with specifications of 400×800×7.5mm. Design output is 40,000 m²/day.
On February 6, the production line of Luoman Enterprise’s Heyuan production base was officially put into operation. It is understood that in order to continue to expand production capacity, Roman Enterprise has accelerated the scientific transformation and layout of its production base. In addition to the original No. 1 production line, this time it has also added a new green and environmentally friendly intelligent No. 3 production line, extending the company's product strategy. , the improvement of product differentiation advantages, and the expansion of new marketing channels provide solid backing.
In 2022, the pace of new lines being put into production and production capacity expansion in the ceramic industry continues. In addition to the above columnsExamples include Dajiulu, Hongyu and Luoman. Ceramics companies that have recently launched new production lines include Nobel, Yuhui, Jiangsu Futaoke Ceramics, Zhangzhou Aoli Ceramics, Beate Ceramics, etc. According to incomplete statistics, since 2022, at least 8 new production lines have been put into production in the ceramic industry. Product plans include medium plates, thick bricks, glazed tiles, rock slabs, etc.
In addition to the ignition of new lines, plans for the resumption of production bases and production lines of ceramic companies are also in intensive progress. It is reported that ceramic companies such as Xinmingzhu, Oceano, and Jinyitao are expected to light up their production lines before and after the start of work on February 6; while ceramic companies such as Xinrunfeng, Xiejin, and Jinliyuan have successively held production line lighting ceremonies to start resuming production. "Accelerator key".
Gas prices in Guangdong soared 32%, and the market is off to a rocky start
While ceramic companies are resuming work and production, the ceramic tile end market is also struggling to get off to a good start in 2022. Starting from February 6, major terminal home furnishing stores have opened to welcome customers. Nanning Dashanghui International Furniture Expo Center, Foshan Louvre International Furniture Expo Center, Lanxi Building Materials Home Plaza, and Shenzhen home furnishing stores include IKEA, Xiangjiang Home, and Le Anju, Baoneng·First Space, etc. are currently open for business normally.
With the opening of home furnishing stores, the terminal market has gradually recovered, and the first round of ceramic tile sales has officially begun. However, the new year has just begun, and gas prices in Guangdong have soared by 32%, and ceramic tile prices may rise again.
On February 12, Enping Zhujiang Natural Gas Co., Ltd. issued a natural gas price increase notice. The notice shows that due to various factors such as tight gas storage in the north of the country, the natural gas supply is tight and continues to rise. The company will organize operating personnel to conduct monthly safety inspections and meter reading operations on the gas pressure regulation and metering facilities at 17:00 on February 12. Use this to determine your next quote. The notice also stated that the unit price of natural gas supplied to enterprises in the park will be adjusted to 4.95 yuan/m³. According to the relevant person in charge of Guangdong Enping Ceramics Enterprise, before the price increase notice was issued, the local gas price was 3.75 yuan/m³. This means that with this gas price adjustment, the production costs of ceramic companies in Enping, Guangdong will increase by 32%.
At the beginning of 2022, the new crown epidemic is still recurring across the country, the national "dual carbon" policy continues to advance, and ceramicsThe industry is facing the pain of green transformation, while fuel and raw material prices are still at high levels and showing an upward trend, and the chain reaction caused by thunderstorms in real estate companies continues. In this regard, many industry insiders said that for ceramic companies, 2022 will still be full of many unknown challenges.
(Author: Sitao)
