Nowadays, the new consumer market is booming. In today's brand circle, we no longer simply find the unique differentiation of the brand, but are gradually paying attention to the battle for brand dimensionality starting from the product research and development stage.
In this era where everything is about quality, all walks of life have to catch up with the trend. For example, at major fashion weeks, the "texture" of clothing design and materials is overwhelming; car owners are more willing to experience the "texture" of driving their cars. Payment; owners who renovate their houses are more willing to pay for space design and product quality.
Obviously, the texture mentioned above refers to product details and its additional experience. Returning to ceramic tiles, this refers to itsmaterial, color, Shine, texture, texture, feeletc.
Among these keywords, light perception can make people intuitively feel the texture and has a very important impact on the overall decorative effect. From the era of bright light created by polished bricks in the past, to the craze of soft light created by soft light bricks and satin bricks, to the era of shimmer created by various matte bricks, the topic of light has always been high.
Qiangpai believes that the potential of gloss is not limited to bright, soft and matte, but can also make the expression of texture richer and more extreme through the composite superposition of multiple properties. We must make use of the characteristics and advantages of light and exert more innovation to build a product matrix with competitiveness and brand characteristics.
This will be the next step for Qiang brand ceramic tiles to upgrade their dimensions, focusing on product technology, refining ceramic tile categories, and increasing added value. Inject richer connotations into products, create eye-catching image memories, resonate with new generations and new trends, and welcome new changes in the industry.
September 20At 19:00 on the evening of the same day, focusing on the new aesthetics of light perception - the Qiang brand brand dimension upgrade conference will be held grandly in the Tencent Home Online Live Broadcast Room. At that time, Qiang brand's product dimension upgrade plan will be officially explained to everyone. Every action is a new voyage, let us wait and see together!
