On July 5, "New definition of anti-slip, more powerful safety" 2022 Huicheng Enterprise Anti-slip Safety Brick Tasting Conference and Wealth Investment Conference were successfully held at the headquarters of Foshan Huicheng Enterprise held.
Huicheng Enterprise Chairman You Jiabing, Huicheng Enterprise General Manager Lin Lina, National Science and Technology Progress Award Review Expert/China Building Materials Circulation Association Ceramic Bathroom Chief Expert Huang Xinhong, National Building Sanitary Ceramics Inspection Liu Yamin, senior engineer of the key laboratory, Jin Yafan, chairman of the Manufacturing and Construction Professional Committee of the China Council for Promotion of Economics, Yan Mo, secretary-general of the South China Region of the International Designers Club of Milan, Italy, president of Tencent Home | Shell Tile Channel; Zhang Yingmei, official design manager (YOYO) ) and representatives of mainstream media attended the event, attracting more than 370,000 online viewers!
This is a forum jointly created by Huicheng Enterprise and Tencent Home | Shell, integrating keynote speeches, celebrity sharing, brand promotion, and forum interaction to jointly discuss ceramic tiles An industry feast with new ideas for industry reform, new trends in the era of ceramic tile brand marketing, and new experiences of ceramic tile anti-slip safety!
Huicheng Enterprise owns four major brands: Xindongyuan Ceramics, Aihui Ceramics, Lipai Ceramics and Rongyao Ceramics. It is the leader and active practitioner of safe anti-slip ceramic tiles. , has been specializing in the safe anti-slip technology of ceramic tiles. The products adopt innovative precision anti-slip technology, and the product anti-slip category reaches R9-R10. It has four strong selling points: "anti-fouling and easy to clean, worry-free and labor-saving, delicate and textured, and elegant." Wet and dry anti-slip, safe and secure” is one of its core advantages!
Since its establishment, the development achievements of Huicheng Enterprise Xindongyuan Ceramics have impressed the ceramic industry with its efficient operation team, comprehensive marketing services, precise marketing and promotion, and robust channel integration. Strength and 360° daily terminal all-round assistance have added a rich and colorful chapter in the history of innovation and development of the ceramic industry.
Guest Speech | Sharing by Celebrities
Huicheng Enterprises has been involved in the field of ceramic tile anti-slip safety very early. When "black, white and gray" ceramic tiles are at their peak, Huicheng seeks differentiation and pays more attention to the creation of the "lining" of its products, spending huge sums of money to create and launch Anti-slip safety tile product system. As early as a few years ago, Huicheng Enterprise's ceramic tile anti-slip indicators were already at the forefront of the industry.
National Science and Technology Progress Award Review Expert/China Building Materials Circulation Association Ceramic Bathroom Chief Expert Yellow core red
In his speech, Huang Xinhong, review expert for the National Science and Technology Progress Award/chief ceramic sanitary ware expert of the China Building Materials Circulation Association, first congratulated Huicheng Enterprise on the launch of anti-slip safety ceramic tiles. He said that since the epidemic, the ceramic industry has changed greatly, especially in 2022. The first half of the year was particularly difficult. Many companies experienced a decline in performance. Nearly 60% of the country's ceramic tile production capacity has not been released. How to break through the ice is a problem that the industry needs to think about.
Teacher Huang pointed out that the development of the ceramic industry is closely related to the real estate industry. In the past period, the country has issued more than 400 real estate-related support policies, which is good news. I believe that companies like Huicheng Enterprise that continue to work hard on product innovation, personalization and consumer demand will have a better future.
You Jiabing, Chairman of Huicheng Enterprise
You Jiabing, chairman of Huicheng Enterprise, pointed out in his speech: "At present, the ceramic industry has entered the era of 'involution', that is, the era of full competition. Although some dealers are experienced, they have fallen into the "Dream of Red Mansions" "It's hard to wake up from a dream." Although some dealers are young, they are singing all the way, showing the momentum that they may achieve eternal success because they have changed their thinking and used innovative sales models."
You Dong said that ceramic tile anti-slip is a new track and an outlet. Standing on the mouth of a typhoon, a pig can go up to the sky, but it must practice its internal strength to grow strong wings, otherwise it will fall down miserably when the wind stops! Huicheng Enterprise's anti-slip tiles are different from traditional anti-slip tiles. They are more slip-resistant and do not reduce wear resistance or affect anti-fouling. This is a fundamental difference in technology and technology. In terms of dealer assistance, Huicheng Enterprise will focus on "helping dealers divert traffic" and "simulating the central warehouse concept" to achieve "your warehouse is my warehouse", change ideas, provide solutions, and point out the way out. In the future, the anti-slip function will be divided into areas of use, further refining and specializing the anti-slip function.
Liu Yamin, senior engineer of the National Key Laboratory of Building and Sanitary Ceramics Testing
Liu Yamin, a senior engineer at the National Key Laboratory of Sanitary Ceramics Testing for Buildings, delivered a keynote speech entitled "Ceramic Tile (Board) Anti-Slip Performance Standard System and Technical Requirements in the Full Decoration Field". From a technical perspective, he analyzed domestic and foreign requirements for The requirements and development status of anti-slip ceramic tiles fully elaborate on the importance of anti-skid ceramic tiles. He believes that there are currently two development trends in ceramic tiles, one is plate-based, and the other is functional, among which the anti-slip function has become an outlet.
Dealer sharing | Terminal sound
At the event, six dealer representatives from Huicheng Enterprise brought voices from the terminal market. Without exception, they praised Huicheng Enterprise.
Mr. Wang from Zhejiang said: Regarding anti-slip tiles, he has done a lot of experiments and research in private. Anti-slip tiles have brought real experience to consumers in offline stores. Anti-slip tiles are both an outlet and a trend. Selling point, I am confident that in the second half of the year, I can open up a hole in the local market through anti-slip ceramic tiles and occupy more market share.
Mr. Wang from Ningbo said: When he started acting as an agent for Xindongyuan in 2020, within a week, Dong You sent a team of more than 10 people to help the terminal build stores and expand markets, and provided various supports. . At present, their 800-square-meter store has annual sales of more than 40 million yuan.
Mr. Liu from Heze, Shandong said: Since the epidemic, the terminal market has been greatly impacted, and dealers have encountered various difficulties. With the strong support of Huicheng Enterprise, they put pressure on themselves and achieved a good momentum of steady increase in performance last year. They believe that Aihui ceramic tiles will enter thousands of households.
Mr. Ma from Shandong said: Over the years, Xindongyuan has received strong support from Huicheng Enterprises as an agent, and Mr. You has often made suggestions. The anti-slip ceramic tiles launched by Huicheng Enterprise this time are really good products. Many consumers and distributors are waiting to ask when they will arrive. I believe that anti-slip ceramic tiles must be an incremental product.
Mr. Wen from Jiangxi said: He started to represent the Xindongyuan brand in 2019. In the first year, he chose Xindongyuan because of the color. In the second year, I chose New Dongyuan because of its business model. At present, their teams have all launched short video live broadcasts and are working on cultivating their teams' live broadcast capabilities.
Mr. Yan from Guangdong said: The previous guests have spoken fully, and here I wish Huicheng Enterprise better and better.
Safe anti-slip | Experts discuss the truth
The wave of functional ceramic tiles is coming, and safety anti-slip has become a hot topic in the industry. So, what exactly is anti-slip brick? Is it a concept? Or a gimmick? What are the urgent problems that need to be solved in the current development process? You Jiabing, chairman of Huicheng Enterprise, evaluation expert of the National Science and Technology Progress Award, Huang Xinhong, chief expert of ceramic sanitary ware of the China Building Materials Circulation Association, Liu Yamin, senior engineer of the National Key Laboratory of Building and Sanitary Ceramics Testing, Yan Yan, Secretary General of the South China Region of the International Designers Club of Milan, Italy Mo. There was a collision of wisdom on the above-mentioned issues, which was full of useful information.
You Jiabing, Chairman of Huicheng Enterprise
You Jiabing: To prevent slippage and ensure safety, there is a long way to go from creation to leadership.
You Jiabing, chairman of Huicheng Enterprise, said that the promotion of ceramic tile anti-slip technology in my country is relatively backward, but the detection technology and equipment are relatively advanced. With the aging of the country, Huicheng Enterprises has always maintained its original intention of caring for the health and safety of the elderly. In the future, Huicheng Enterprise will focus on the field of anti-skid safety and continue to increase research and development efforts and technology upgrades, hoping to promote the development of the industry in the field of anti-skid. In order to prevent slippage and ensure safety, Huicheng Enterprise has a long way to go from creation to leadership.
National Science and Technology Progress Award Review Expert/China Building Materials Circulation Association Ceramic Bathroom Chief Expert Yellow core red
Huangxinhong: Ceramic tiles are anti-slip and anti-skid. It is necessary to take into account various properties, and stability and durability are the last word.
Huang Xinhong, review expert for the National Science and Technology Progress Award/chief expert on ceramic sanitary ware of the China Building Materials Circulation Association, said that with the development of society, people's demand for ceramic tiles has exceeded the decoration and use functions, and anti-slip safety has received more and more attention. According to statistics, 400,000 people slip and fall every year. The most frightening thing is that the consequences of slips by the elderly are serious, so anti-slip ceramic tiles will be a hot topic.
Teacher Huang pointed out that anti-slip and anti-skid ceramic tiles are a basic indicator. While ensuring anti-slip, various performance indicators must be taken into consideration. Stability and durability are the last word.
Liu Yamin, senior engineer of the National Key Laboratory of Building and Sanitary Ceramics Testing
Liu Yamin: Different scenes have different anti-slip and anti-slip levels, so the best one is the one that is suitable.
Liu Yamin, a senior engineer at the National Key Laboratory of Building and Sanitary Ceramics Testing, said that the world's building system is changing from green buildings to healthy buildings, and the function of ceramic tiles is also changing from aesthetics to practicality. At present, the anti-skid technology of ceramic tiles has made great progress. Different scenarios have different anti-skid application levels. The one that is suitable and satisfies consumers is the best.
Yan Mo: Huicheng Enterprise is an authority and expert in anti-slip safety.
Yan Mo, Secretary General of the South China Region of the International Designers Club of Milan, Italy, said that according to the current development trend of the ceramic industry, ceramic tiles are more "large and comprehensive" and "exquisite and beautiful". These are two development directions. Huicheng Enterprise is the pioneer of safety anti-slip ceramic tiles, an authority and an expert. "Exquisite and beautiful" in the field of anti-slip is a manifestation of leading the industry.
The ceremony ends
Huicheng Enterprise is focusing on the field of anti-slip safety of ceramic tiles, building a first-class market expansion system, creating an industrial ecosystem of anti-slip safety ceramic tiles, assisting dealers in multiple dimensions to seek common development, and promoting Huicheng Enterprise to achieve butterfly development.
