As the first high-end professional slate brand headquarters to be listed on Global Design, LITEX SURFACE is located in the flagship store of the headquarters of the import hall on the top floor of China Ceramics City. It has attracted much attention from the industry. This project was jointly created by He Liang, the creative founder of LITEX SURFACE and JUMGO Berry. With its radiant brand symbols and immersive slate experience, it has won the domestic design industry pioneer platform - Design Daily Global The recognition of design is also an important platform for displaying the brand power, product power and design power of Lishi slate. In the future, Lishi slate will adhere to the product concept of "low-gloss, higher-end", extending the display model of the headquarters flagship store to the terminal market, so that more users can appreciate the charm of Lishi slate.
In today's era of consumption upgrading, traditional retail has faced newer market challenges. For LITEX SURFACE, the key to the brand flagship store is to heavily depict the spirit of the place, find breakthroughs in tradition, and form a symbiosis with the brand.
For JUMGO, it is more about finding an appropriate expression method in the sequence. Under the premise of complying with business logic, re-analyzing the brand and customizing it may be more in line with the current needs of LITEX SURFACE slate. This is a new beginning for both parties.
Western Love in the East
Beauty is the blooming of a moment, transcending the ordinary; it is the deep feeling in people's hearts under the overflowing brilliance.
From communication of needs to the completion of the flagship store. The designer wants to achieve an "unconventional" effect. A breakthrough in technique is not enough to become a classic. To start from the brand itself, "unique" is a more appropriate means for long-term commercial communication.
LITEX SURFACE rock slabIndependently customized symbol devices were also applied. Appropriate extended graphics were extracted from the brand visual symbols. They were reshaped with three-dimensional expression, combined with light and shadow, and displayed at the consumer's first perspective. The designer named it "LITEX" SHADOW-Shadow”.
Suitability is a tribute to naturalism and balance in life; it is a timeless classic as time goes by, and you can know the path after hearing the wild interests.
The flagship store of Lishi Slate Headquarters is different from the traditional exhibition hall. The designer does not want to intuitively display the product business in front of the audience, but more from the "brand living room" Starting from the perspective, sit down and discuss the truth. Therefore, in terms of the way of entry, the designer quoted the fusion of nature from the oriental artistic conception. The winding path leads to the secluded place. When you enter, you will see the wild scenery and flowers blooming along the way.
Moisturize things silently
Beauty is also about establishment. It is the courage to say goodbye to mediocrity and change scenery every step of the way.
Boldly use the color-changing system in the retail format to express the visual core and form a completely independent brand temperament in order to create an "immersive space" between the public and private domains. ”, allowing consumers to feel a certain sense of ritual in the transition between two different fields. This is undoubtedly a bold attempt for traditional stores, and we hope that this design can leave a deep enough impression on customers.
Adaptation is also the market. It is based on the current judgment of the future, integration with the market, and living in the light.
After entering the space, the designer also appropriately returned to the product itself. Different from the common dark field space, in response to the regional weather, a large number of natural light sources were used to make the entire central area of the meeting and backstage The product displays are full of a more life-oriented atmosphere, and are more in line with the product characteristics of LITEX SURFACE slates - low light and more high-end.
In this situation, the exhibition hall is more like a "reception area". Whether it's business meetings or product sales, everything feels comfortable and natural here. Whether it's day or night, "staying" is possible.
In terms of product display, JUMGO has also created a display structure that is more suitable for product characteristics. Under different lighting modes of artificial and natural, the products can be displayed in all directions to the greatest extent possible. Show to customers.
Spirit of the field
Beautiful, but also profitable, is thinking outside the industry and opening up new horizons with sharp brand power.
Whether it is space scale or brand expression, JUMGO wants to design a "de-commercialization" effect in terms of experience, so that products and space are inseparable. From the space structure to the detailed design, the purpose is to make consumers feel different from the traditional ones and immerse themselves in it. This may be one of the ways businesses can become more sticky with consumers in the future.
Appropriateness, but also momentum, means creating and producing works with the rebelliousness in the heart and the courage to move forward.
Neither product nor space should be reduced to a derivative of a certain "style". Designers try their best to return to inner creation and breakthrough in design, with more independent thinking. Both LITEX SURFACE and JUMGO have reached consensus on this point.
We hope that people can return to the relaxation of their souls, pick up the true meaning of life, and find a "sense of belonging" in this seemingly unlimited but actually invisible "law" and "order". The brand generates enough respect.
——JUMGO He Liang
Project name | LITEX SURFACE Lishi Slate Headquarters Flagship Store
Project owner | LITEX SURFACE Lishi slate
Project Location | Foshan, Guangdong, China
Project area | 370㎡
Design Agency | JUMGO Berry Creative
Chief Designer | He Liang
Space Design | Zeng Yinsong, Shi Huiyu
Graphical Vision | Chen Ziyang, Shu Min, Zhang Shubo
Furnishing Design | Haisui
Project Photography | He Chuan
He Liang Holy
JUMGO Berry Creative Founder & Design Director
He is good at creative expression with a "game-breaker" thinking, breaking through traditions and rules, exploring the relationship between visual communication and brand power for better design, and carefully balancing them.
JUMGO was founded by Mr. He Liang and is committed to providing all-round integrated services in design consulting, brand strategy, brand design, space design, product design, installation art, soft decoration design, and lighting design. Since the team was founded, it has created a comprehensive service concept that puts business strategy first, brand building as the core, and visual space as expression. As a pioneering team in the domestic brand space full-case service, we are good at understanding operational relationships from the user's perspective, only to bring the strongest empowerment to the brand.
The article is reproduced from the public account [Global Design]
