Nezha Rebirth·NEEDART·Art and Life
In the film industry in 2019, there is an animation that breaks through the traditional constraints and breaks out of the industry. The phrase "My fate is up to me" has become a hot trend in the animation circle, and the image of the new demon boy Nezha has subverted our understanding.
In December of the same year, the 4-meter-tall "Rebirth" sculpture became the most eye-catching scenery of Guangzhou Design Week, once overwhelming the circle of friends of designers and exhibitors. It takes the shape of the traditional culture "Nezha" and the popular element "headphones" as decoration. Through the concept of "balloon", based on visual aesthetics, it breaks the balance of the design, allowing people to blend with the space, and you can clearly feel what it means. The artistic atmosphere conveyed.
The design of the pregnant belly button at the bottom of the balloon is based on the gestation process after the collision of two cultures, silently conveying the new energy; integrating popular elements into traditional culture not only retains tradition, but also integrates the needs of contemporary young people. Demand, the collision of the two is both cultural inheritance and cultural rebirth.
Use the inherent charm of design to speak to the space, and use the uniqueness of art to communicate with people. This is the artistic core of Zhang Yiming, the founder of NEETART, to make public art the attitude of contemporary young people, to express, to tell, to understand, to experience, art and life are closely related.
NeedArt is a multi-faceted brand that uses "reverse thinking" to think about the direction of works, cultural interpretation, and trend definition; it uses multiple dimensions such as public space sculptures, accessories, toys, and ornaments to promote art to the public and create topical events. , convey our proposition and spread value for the brand in an artistic way.
Young and fashionable, with a life-focused attitude.
Integrate art into life.
Rebirth of Chaos·Jinke Tiles·Breakthrough and Growth
There is such a brand in the ceramic circle, which not only continuously delivers high-quality home living space, but also conveys a new attitude. "Young people with attitude lead to better quality of life." Jinke Ceramics, which has a similar concept, has finally come together with the NEEDART "New Life" series. Together, they will deliver a quality life with attitude to the society.
What is new?What does it look like? What is a youthful attitude? What is a quality life?
With a flamboyant personality, there is a lot to be done! Brand marketing in 2021 shows a diversified trend - live broadcast, B station, blind box, national trend, cross-border, environmental protection, youth, etc. They use younger expressions to accurately reach user groups in different cities. Just like Jinke Tile X NEEDART, it integrates national trend elements and expresses a younger side in the way of home life. Jinke Ceramics has an insight into consumer trends, constantly innovates product systems, makes products that meet consumer needs, and creates an immersive space experience. Therefore, it also adds many trendy elements to living homes, integrates modern design aesthetics, and breaks through traditional limitations and established concepts. , starting from the senses, conveying the warmth and tranquility of home, the quality and comfort of home to consumers, filling life with energy with a youthful attitude; using original quality products to let quality influence life.
This time, let’s start again
Rebirth from chaos!
October 17, 2021
Jinke
The "Rebirth" series covering the fashion and art circles, the collaboration between Zhang Yiming, founder of NeedArt, and Jinke Ceramics, will bring about a passionate collision to the ceramic circle that has been dormant for a long time after the epidemic? Trends and art, ceramic tiles and home furnishings, attitude and life, youth and fashion, cross-border co-branding, growth beyond the circle, everything will be reborn in chaos.
Brand rebirth·Tencent Home·Co-creation and assistance
The cross-border co-branding between Jinke Ceramics and NEEDART is the best demonstration of Jinke Ceramics’ brand strength and brand promotion, and has attracted great attention in the industry. As one of the most authoritative and authoritative new media outlets in China, Tencent Home Furnishing will also support the growth of the Jinke Ceramics brand, empower the brand, and provide Jinke Ceramics with strong support through Tencent’s comprehensive and rich superior resources and effective and modern communication methods. The strong media support also establishes a strong relationship chain for both parties, helping Jinke Ceramics to further strengthen its strategic layout, effectively achieve a new leap forward for the brand, and let the brand shine!
Wonderful content, bloom freely, "cross-border joint launch, "Rebirth" unveiling ceremony, brand IP celebrity forum exchange and sharing, Tencent home platform full live broadcast", will be online live broadcast + offline linkage creative brand xThe variety of IP co-creation gameplay has set off a trend show in the ceramic circle.
This time, I promise you!
October 17
We are looking forward to seeing how the newly born Jinke Ceramics can break through the circle and grow!
