Yiyan Jiuding•The first "Golden Rock Award" winning brand tour
①Overview
As a "new species" in the home furnishing field, slate not only blurs the boundaries of the industry, but also subverts the traditional industrial chain model. In the past two years, a large number of slate brands have emerged, causing waves in the fields of building ceramics, stone and even home customization.
Looking at the history of the development of the slate industry, the birth of the prestigious award can be regarded as a highlight. In December last year, the first "Golden Rock Award" award ceremony with the theme of "One rock and nine tripods, national brand glory" was held grandly in Foshan, the capital of ceramics. After public voting and authoritative selection, "2020 Influential Slate Brand", "Designers Love Slate Brand", "Technologically Innovative Slate Brand", "Leading Brand of Large Home Slate Brand", "2020 Outstanding Newcomer" These five heavyweight awards of "Stone Slab Brand" were awarded to 12 rock slab brands.
It is worth mentioning that the 12 award-winning brands are all built by powerful companies and can be called benchmarks in the slate industry. In a sense, they can be said to lead the development of the slate industry. It has been more than half a year since they won the award, and every move of these slate brands still attracts the attention of the entire industry.
Marco Polo Slate
The first "Golden Rock Award"·2020 Influential Rock Slab Brand
Focusing on the development trend under the new pattern, the cross-border integration of rock slabs is highly optimistic. How to cross-border has become the direction of thinking and breakthrough for rock slab companies.
From May 18th to 21st, Marco Polo Slate made a stunning appearance at the 21st China Xiamen International Stone Exhibition with a concept tour exhibition with the theme of "Between the Straight and the Right, Reconstructing the Future". The strength and confidence of "a round pillar" shines brightly on stone enterprises.
At the exhibition,The 2021 new curved slate launched by Marco Polo Slate brings together the world’s top intelligent manufacturing technologies and is the industry’s first curved slate that can achieve a high curvature of 120°. It can not only meet the needs of curved aesthetic design and complete the combination of columns, domes, arc corners and other forms, but the shape and curvature of the rock slab can also be customized to be inward or outward bend according to the design requirements.
Reconstructing a better lifestyle in the future "between the right and wrong", Marco Polo slate has become the focus of attention at the stone exhibition.
New Pearl Slab
The first "Golden Rock Award"·2020 Influential Rock Slab Brand
April 18th is the first day of the opening of the 35th Foshan Ceramics Expo, and it is also the first day of the trial opening of the New Pearl Slate Headquarters Exhibition Hall - Rock Ecological Hall No. 1.
New Pearl Slab Rock Ecological Hall No. 1 is the top all-rock exhibition hall in the industry. It adopts the world's cutting-edge space design concept. The slate concept space on the first floor has a slate cultural display area, a project display area, a product selection area, and a designer interaction area. The slate home application experience on the second floor The space has built a public space demonstration hall, Quanyan Home System Exhibition Area, Luxury Lifestyle Hall and Trendy Lifestyle Hall. Such a shocking opening of the exhibition hall not only attracted a large number of visitors to check in, but it is also said to have become a model for many slate brands to learn from.
Xin Mingzhu Ceramics Group, the parent company of Xin Mingzhu slate slabs, is the settled unit of the "China Architectural Ceramics Industry Large Slab (Stone Slab) Research Center", and its production strength cannot be underestimated. It is reported that the company has currently put into production a number of smart slate production lines built with Industry 4.0 standards. In 2021, it will continue to build Smart Factory 2.0 at the Sanshui production base in Foshan with a new planning layout and higher construction standards.
On May 26, with its outstanding innovation and strong comprehensive strength, Xinmingzhu Ceramics Group won the "Foshan Specialized New Enterprise" certificate issued by the Foshan Municipal Bureau of Industry and Information Technology. This is also a full affirmation of the outstanding contribution made by New Pearl Slate in promoting the innovation and development of slate technology.
Emeishan Golden Pottery Slab
The first ""Golden Rock Award"·2020 Influential Stone Slab Brand
Technological innovation is the foundation for the development of the slate industry. On April 10, the appraisal meeting of scientific and technological achievements, new technologies and new products of Emeishan Gold Ceramics Development Co., Ltd. was held in Foshan. Emeishan Gold Ceramics Slate’s new product “Digital Engraved Glaze Large Size Ultra-Thin (3.0mm) Ceramic Slate” , new technology projects, unanimously identified by an authoritative expert group as reaching "domestic leading level".
The new products and new technologies have reached the "domestic leading level", which is another pioneering achievement of Emeishan Jintao Slab after being awarded the "China Slate R&D and Manufacturing Demonstration Base" by the China Building and Sanitary Ceramics Association. It has set a new benchmark in terms of product innovation breakthroughs.
In the past six months, Emeishan Golden Pottery Slabs has delivered an excellent answer in terms of product development, production and design application. The most impressive thing is that it has achieved the "two-mountain leap" from Emeishan to Foshan. ". On April 18, the Emeishan Jintao 2.5mm core thin slate global press conference and the KIMS slate Foshan headquarters exhibition hall inauguration ceremony were grandly held in Foshan.
It is reported that the well-known designer Cai Zhuyuan took the famous Mount Emei as the starting point for his design, and perfectly integrated the representation and connotation of Mount Emei into the 4,000-square-meter Foshan headquarters exhibition hall. In the slate experience area and material selection area, the display of slate products, the furnishings of slate home furnishings, the experience of slate space, as well as the flexible use of various materials and the connection of different scenes, both highlight the theme and switch freely, bringing Mount Emei to the forefront. The functionality and decorative properties of gilded ceramic slate are fully demonstrated.
Shun pyroxene plate
The first "Golden Rock Award"·2020 Influential Rock Slab Brand
Shunhui Slate, as a professional slate brand under Shuncheng Group, established a vision at the beginning of its establishment: to export Chinese wisdom to the world. When building the exhibition hall of Shunhui Rock Panel's headquarters, Shunhui Rock Panel tried to cooperate with the inheritor of China's intangible cultural heritage - "Foshan Copper Chisel Paper-cutting" to create the rock panel mural "Shunli Chengzhang"; Cooperated with Chinese lacquer artists to create a series of "Chinese lacquer" slate products...
On April 15, the global design award 2020-2021 Italy A' Design Award and Competition announced the final list of winners. After strict screening by a jury composed of 211 international professionals, Shun Hui Stone Board and well-known design The "Shunhui Slate Headquarters" created by master Cai Zhuyuan stood out among nearly 40,000 entries and won the A'Design Award silver medal in the space design category. Immediately afterwards, Shunhui Slate stood out in the 2021 Global Design Awards Asia Design Awards, and its work "Shunhui Slate Headquarters" won the Space Design Award.
It is understood that these two awards are one of the largest, most comprehensive and most influential design competitions in the world. The selection adheres to the value needs of the design itself and transcends the simplicity and complexity of the product. The creative potential and outstanding design concepts of creative works are used to evaluate the true value of outstanding ideas.
Winning two international design awards for its headquarters exhibition hall that presents the beauty of traditional Chinese art, it coincides with Shunxing Slate's vision of "exporting Chinese wisdom to the world." Such a thoughtful and emotional slate brand is a well-deserved “national brand glory”.
Jiang·Yanban
The first "Golden Rock Award"·2020 Influential Rock Slab Brand
2021 is the first year of the “14th Five-Year Plan”, and major industrial projects can be said to be the key to a good start for the series of work. From March 28th to 30th, Ma Xingrui, Deputy Secretary of the Guangdong Provincial Party Committee and Governor of the Government, conducted an in-depth investigation into the workshops of Jiangjun Enterprise, Xpeng Motors, and Fenghua Hi-Tech in Zhaoqing City.
During the survey, Ma Xingrui not only affirmed the efforts made by Jiangjun Enterprises in implementing the "green, environmentally friendly, high-quality" development concept, but also praised the quality of Jiangjun Slate; at the same time, he encouraged enterprises to continue to be unswerving Implement new development concepts and promote high-quality development.
On March 30, the inauguration ceremony of the Jiangjun Enterprise Rock Slab R&D Intelligent Manufacturing Base with the theme of "Breaking Boundaries and Taking the Lead" was held in Zhaoqing. The completion of this slate R&D and intelligent manufacturing base is an innovation driven by innovation as the core of Jiangjun Slate. It is also a comprehensive upgrade of Jiangjun Slate in the field of flexible customization applications. It also indicates that the slate industry is entering a stage of high-quality development. .
At the 2021 Jiangjun Enterprise Strategic Marketing Summit held on the same day, Jiangjun Enterprise Chairman Liu Chaoyang said: In the future, Jiangjun Enterprise must grasp the industry trends, follow the trend, plan in advance, and strive to become the leading rock slab enterprise. Strive to achieve the overall goal of "top five in the slate industry" within three years and achieve the top five in slate market share, top five in brand influence, and top five in product technology.
Wonderful ultra-thin rock slab
The first "Golden Rock Award"·2020 Influential Rock Slab Brand
Stone slabs are different from traditional ceramic building products. The development of the slate slab market and the establishment of a service chain are problems and pain points for many companies. On April 21, the Northeast Operations Center built by Haomei Meiwei Ultra-Thin Slab in Shenyang was officially launched. This is also an important measure for Haomei Ultra-thin Slab to spread across the country.
At the launch ceremony, Meimei Ultra-thin Slate and the Northeast Operation Center signed relevant supporting documents. Both parties are committed to connecting the slate building materials supplier group with 3mm ultra-thin slate as the main body, and providing one-stop supply and demand services. Designed to enhance customer satisfaction with products.
Zhang Zhigao, Vice President of Meifa Group, said that the operation center will be the window and display platform for Mei Mei’s ultra-thin slate slabs to the national market. The main function of the Northeast Operation Center is to serve customers in the three northeastern provinces, highlight the advantages of warehousing, realize full-category supply and one-stop centralized procurement, and build a slate home and building materials business service system with 3mm ultra-thin slate as the main body, forming a mutually beneficial and common prosperity The rock slab building materials ecosystem.
The confidence and courage of the beautiful ultra-thin slate slabs in facing the market will accelerate the improvement of the slate industry chain and service chain, and create a new development situation for the slate market.
Nobel Slate
The first "Golden Rock Award"·Designers love rock slab brands
In recent years, with the improvement of people's home aesthetic needs, the dilemma of ceramic products with single texture materials (limited to marble and antique) and lack of novelty and aura has been increasingly criticized by consumers. In order to satisfy consumers' yearning for a better home life, the Nobel slate team went to the magnificent and vast nature to absorb textures from natural landscapes such as mountains, lakes, seas, wind forests and secret places to develop new products.
On June 7, the new product launch conference of the Nobel Slate "Searching for Patterns" series of exploring nature was held in Zhejiang. This conference launched the industry's first 1.6×1.2 meter rock slab, which is more suitable for the 4:3 home space ratio, avoids excessive processing and waste, and greatly reduces the difficulty of transporting and handling large slabs. Let more families enjoy the beauty of simplicity and luxury.
The new products released by Nobel Slate this time are divided into four series according to the source of inspiration: Snow Mountain Viewing Rhythm, Jinghu Lake Greenland, Qinxin Fenglin and Streaming Light Scenery. This series of new slate products has stunning appearance and outstanding materials, truly achieving the perfect unity of appearance, "material" and comfortable experience of being close to nature.
In the fields of technology, craftsmanship, R&D and other fields, Nobel Slate continues to achieve breakthroughs, and the demonstration significance it brings is remarkable. High-quality products with outstanding appearance are why Nobel slate is so popular among designers.
New Yansu Home Furnishing
The first "Golden Rock Award"·Designers love rock slab brands
As a professional slate brand under the New Jincheng Group, Xinyansu Home Furnishing has always adhered to a step-by-step and steady growth path since its establishment. Taking the brand development route as the basis, solid research and development, insisting on innovation, he is the chairman of the groupHe Chengjian's ardent expectations for Xinyansu Home Furnishing.
On April 15th, the inauguration ceremony of the New Yansu Home Furnishing Headquarters and the 2021 Strategy Conference were held grandly in Foshan. It is reported that the Xinyansu Slate Experience Center is one of the slate exhibition halls with the largest area, the most abundant slate applications, and the most complete supporting facilities in the entire industry. It covers the Concept Life Hall, Commercial Application Hall, Product Experience Hall, and Design Creation Hall. , integrating product display and application, fully demonstrating the wide application of slate as the "king of cross-borders".
On the same day, the Slate Pan-Home Application Standard Alliance initiated by New Rock Home Furnishing was officially established. From the R&D and manufacturing of slate panels to practical application, and to the fact that all links in between have not yet been standardized and systematized, the Slate Pan Home Standardization Alliance is based on promoting the development of the entire slate industry chain and the common interests of all parties in the alliance to enhance the slate industry. Technological innovation capabilities, space application capabilities and terminal slate market penetration are the goals, forming a cross-industry cooperative organization with complementary advantages and benefit sharing.
Through its strong manufacturing capabilities and high-end customized design service capabilities, Xinyansu Home Furnishing provides comprehensive services integrating advanced customization design and production with slate as the core. While creating value for users, it also provides Continuously promote the development of rock slab customized home furnishings.
Mona Lisa Slate
The first "Golden Rock Award"·Technologically innovative rock slab brand
The field of finished furniture is one of the important cross-border markets for slate. In recent years, the demand for slate furniture with strong practicality and mature processing technology has increased rapidly. This is not only because slate furniture has good performance and conforms to the concept of environmental protection, but more importantly, slate can meet the needs of modern consumers for personalized high-end customization. demand, catering to the upgrading trend of home consumption.
On May 26, Mona Lisa Slate and the Ceramic Curtain Wall and Slate Branch of the China Ceramic Industry Association held the 2021 Mona Lisa Finished Furniture Slate (Summer) New Product Release in Chengdu, SichuanThe conference and the founding ceremony of the China Home Furnishing Slate Color Research Center will provide an in-depth layout of the field of finished furniture and show the industry and consumers how slate crosses the furniture field and leads new trends.
On the same day, the Mona Lisa slate 2021 finished furniture slate series was officially launched on the market. For slate dining tables, slate coffee table side tables, slate TV cabinets, slate desks, etc., Mona Lisa has launched three thicknesses: 3mm, 5.5mm, and 10.5mm, 810×2010mm, 710×1310mm, 860×1410mm, A series of rock slab products in various sizes such as 1400×2700mm are specially used for the customized production of finished furniture.
In order to have a deeper understanding of the development trend of furniture and gain a more direct and quick insight into the trend of fashion trends, the China Ceramics Industry Association has agreed to approve the establishment of the China Home Furnishing Slate Color Research Center by Mona Lisa-Green House Construction Co., Ltd. to open up the process from research and development to application. Downstream, we will deepen the application of rock slabs and research on patterns, colors and textures, build an ecosystem for rock slab color research, and provide strong support for the development of rock slabs in various fields.
Dongwei Slab
The first "Golden Rock Award"·Technologically innovative rock slab brand
Dongwei Slate is a slate brand that focuses on providing high-quality materials and supporting solutions for the overall space. Its empowerment results in furniture design, furniture supporting processing, etc. are particularly significant. It is understood that Dongwei Slate is currently focusing on developing high-quality new decorative materials and supporting solutions, so that its products can gradually enter the fields of furniture and home appliances from interior decoration.
To this end, Dongwei has also specially planned the Dongwei special high-performance ceramic plate project. The project has a total investment of 2 billion yuan, covering an area of 231,739 square meters, with a total construction area of 342,600 square meters. It plans to build 4 factories, R&D, There are a total of 9 buildings with dormitories, offices and other supporting facilities. It is expected that after completion, the annual output of special high-performance ceramic plates will be 8 million square meters.
In order to better achieve cross-border integration, Dongwei Slate participated in the 21st China Xiamen International Stone Exhibition with the theme of "Hidden in the City Rock Value is Reborn", and displayed 14 types of luxury stone series slates. Products, through the superposition of multiple processes, these products add various decorative elements such as wood grain, cement, metal, fabrics, etc., which visually and tactilelyIt reflects the excellent characteristics of rock slab materials.
At the exhibition, Dongwei Slate took "breaking the new boundaries of material aesthetics and interpreting the new living space of the times" as the main line. It focused on the material characteristics of the slate design and color and the life-oriented application display, connecting people with innovative home, smart life, The green and healthy spaces are connected, showing the absolute competitiveness of the slate without reservation.
Delifeng Home Furnishing
The first "Golden Rock Award"·Leading brand of large home slates
In the application of slate in the home field, there are problems such as heavy cutting of kitchen countertops and weak load-bearing capacity of dining tables and islands. These require the use of high-hardness, impact-resistant slate as the load-bearing countertop. In order to meet the performance needs of various life scenes, many rock slab companies in the industry have invested a lot of energy in the development of ultra-thick rock slabs.
On June 10, Delifeng Home Furnishing, the leading domestic slate brand, once again reached the new peak of the slate industry with its high-precision technology, breaking the long-term dependence on foreign imports for domestic 20mm slate slabs. Forging the King Kong Rock Plate 2.0 with the "King Kong Body".
Diamond Slate 2.0, as a new generation of 20mm thick rock slabs created by Delifeng Home Furnishings, breaks the barriers between slate products and natural stone in the application of countertops by using digital alignment technology. The application effect is not only Just as good as stone, even better than stone.
“The outside and inside are the same” and “both inside and outside” are synonymous with this Diamond Slate 2.0. When used as a countertop, whether it is side cutting, chamfering, arc edge grinding, or needing to dig grooves to place finished accessories, Diamond Slate 2.0 can achieve 360° observation without blind spots. It is an outstanding product developed by Delifeng Home Furnishing Technology. Results.
Lingbiao Technology
The first "Golden Rock Award"·2020 Outstanding New Rock Slab Brand
Lingbiao Technology is located in Qinhuangdao, Hebei Province. In 2018, it began to produce rock slabs across the artificial stone industry. It is the largest manufacturer of rock slab building materials in the northern region and is currently the largest manufacturer of ultra-thin rock slabs in the world.Holder of the record for largest and longest length.
It is understood that Hebei Lingbiao Technology Production Base has a total investment of 2.08 billion yuan, covering an area of 330 acres, with an annual production capacity of 8 million square meters. It has introduced Italian SACMI presses and SYSTEM Inkjet machines, high-precision density detectors, AIRPOWER glaze cabinets and other imported fully automatic ultra-thin slate production equipment strive to improve product quality and provide customers with environmentally friendly and healthy new ultra-thin slate slabs.
At the 21st China Xiamen International Stone Exhibition, Lingbiao Technology displayed a 9.6-meter-long slate product. This product uses advanced intelligent manufacturing technology and high-precision inkjet and inspection and detection technology on a 9600mm long rock slab to perfectly restore the "Thousand Miles of Rivers and Mountains" by the Northern Song Dynasty painter Wang Ximeng and the "Hundred Horses" by the Qing Dynasty court painter Lang Shining. The long scroll reproduces the majestic momentum of thousands of miles of mountains and rivers and the innocent charm of the horses.
Such a shocking work not only demonstrates the ultra-high production level of Lingbiao Technology, but also represents Lingbiao Technology’s implementation of its original intention of “leading new trends in the industry and new heights in standardizing sintered stone slabs”.
\\\\\\
After last year’s “slate craze”, in 2021, slate will still be the core product promoted by many ceramic construction companies. The industry-wide continued pursuit and increase in slate products is enough to prove the broad market prospects of slate as a new all-purpose material.
As the organizer of the "Golden Rock Award", the industry's first prestigious award in the professional field of slate, China Ceramics Network will continue to pay attention to the development of the slate industry and help excellent slate brands deploy in the new blue ocean.
(Author: Hong Xiaochun)
