During the Renaissance, there was an Italian town that was famous in Europe, and that was Faenza, which was famous for its ceramic making craftsmanship. At that time, people began to use mythology, history and religious stories as materials to create Mallorcan pottery, which was popular in Europe for hundreds of years. Creators integrate artistic pursuits into daily utensils, making home space and artistic creation gradually inseparable.
This also became the origin of inspiration for FAENZA. "Half art, half life" is not only a brand proposition, but also contains an attitude towards life: people have the right to pursue an artistic life.
In recent years, FAENZA has become a model of art home brand with its unique brand culture and exploration of high-quality artistic life. Especially with the contemporary new middle-class people's demand for improved home quality, FAENZA's products have been widely recognized and have always been at the forefront of creating artistic homes.
Since its establishment 21 years ago, FAENZA has been inheriting Italian artistic genes, insisting on working closely with international high-end designers, forming an international R&D and design team that is well versed in innovation, and creating elegant, pure and exquisite products for global consumers. Art life.
#How is art possible? With the wisdom of design
Picasso said that the mission of art is to wash away the dust in our souls.
But in the busy daily life, how is art possible?
In FAENZA's philosophy, art is not suspended in the air, but can be integrated into life using products as a medium, and interact with the people who live in it.
As the philosopher Nietzsche said, "Art is the most noble product that transcends real life, and what we have to do is to bring things that belong to the starry sky back to the ground."
If the soul inhabits a space full of art, what dust will remain unwashable?
△FAENZA FAENZA’s products have both artistic appearance and practical value. With elegant movements, comfortable settings, and ultimate functional experience, it creates an elegant artistic conception of the space and brings art into daily life without a doubt.Living.
Under the spotlight of art, FAENZA, together with architects, designers, and artists, continues to explore the infinite possibilities of art and modern manufacturing.
At present, FAENZA has established cooperative relationships with international first-line design teams in Italy, Singapore and other countries, and is concentrating on the design and development of various new products. From design, material selection to production, we integrate the beauty of art into daily life, allowing more excellent products to reach more users, and interpreting the new middle-class home life where quality and art are paramount.
Among them, the high-end product series designed by blakk chief designer Jaren Goh for Faenza - the Cirkle Series series, can be called the artistic flower of bathroom products.
△The appearance of the Cirkle series is simple and highly designed, and it is also easy to operate. The Cirkle series is Faenza's representative work in launching a high-end product line.
Excellent works of art will eventually receive international applause. Since the establishment of the brand, FAENZA has won many domestic and foreign design awards. It has won many important awards at home and abroad, including the German IF Product Design Award, the German Red Dot Award, the Japanese G-MRAK Design Award, the Kapok China Product Design Supreme Award, the Boiling Cup Gold Award, etc.
#Life is not elsewhere, in the daily space
Poetry and distance are always life elsewhere. The life in front of you is more worthy of carving.
Life is not an abstract concept, but is present in everything that can be touched and felt: a meal, a brick, a flower, a leaf, a seat, a bed.
If life is a dodecahedron, then everything is its different facade, worthy of being carefully crafted until it becomes crystal clear and shining.
△Life can be noble and elegant, simple and rustic, or colorful and beautiful. In shortIt's made according to your heart.
In recent years, people have gradually evolved from their practical and functional needs in life to their pursuit of quality and aesthetics.
The yearning for a better life makes life aesthetics an indispensable element in modern lifestyle. Art begins to integrate into life, injecting soul into home spaces and shining brilliant colors in dull reality.
FAENZA infuses this insight into life into every product design, giving products a soul and life a beauty.
In order to vividly demonstrate the artistic quality and pursuit, FAENZA and domestic and foreign design giants Yang Mingjie, Leonid Krykhtin, Emiliano Onesti, and Kelvin Goh launched four joint spaces with artistic aesthetics, using exquisite design language and combining FAENZA’s outstanding This series of products presents people with an example of the perfect combination of art and reality.
△FAENZA FAENZA Faenza & Yang Mingjie’s joint space "Bathroom, a secret place full of bubbles and fantasy". The bathroom is decorated to be a place where no one will disturb you, and it is combined with the aesthetic imagery of modern installation art. A large number of foam strips fill the entire space, breaking up the fixed spatial layout and symbolizing people's infinite fantasies.
Yang Mingjie
YANG DESIGN and founder of Yangshe
"Forbes China's Most Influential Designer"
Visiting professor at Tongji University and Nanjing University
△FAENZA FAENZA & Leonid Krykhtin "THE FOREST" The spatial image comes from the Chinese bamboo forest, blending the Italian design aesthetics and humanistic atmosphere contained in FAENZA, making it Nature and human culture are integrated.
Leonid Krykhtin
2018 “A-Design” Design Award
2018 MIC (Masters In Creativity)
2018 Saul Bell Design Award
2018 LG OLED Space Design Design Award
△FAENZA FAENZA & Emiliano Onesti's joint space "Oltremare" combines the two core elements of "Blue Mikonos, Orange Hermès" to convey the artistic impression of Mykonos Island in Greece , the fashionable and calm blue texture is added with elegant and casual modern minimalist elements, making people feel as if they are intoxicated by the ocean, tranquil and pure.
Emiliano Onesti
Famous Italian designer
Founding partner Founding partner
Chief designer officer (CDO) Chief designer
△ FAENZA & BLAKK design company's joint space "The Cirkle" uses jadeite through the pair of "square" and "circle" design forms full of artistic tension. The two colors of green and coral orange illustrate calmness and harmony in this set of opposite and colliding morphological relationships, and the overlapping emotions of personality and vitality reshape people's beautiful imagination of art and life.
Kelvin Goh
Founder of Singapore design company Blakk
Founder of Munkii, an international design furniture brand in Singapore
Founder of design furniture brand mansamusa
Guangzhou Design Week International Strategic Consultant
#FAENZA launches designer growth plan
Film master Akira Kurosawa said: Anyone who wants to employ people must first train them. In order to build a good house, you must first plant cypress and fir trees.
Designers, for FAENZA, are the only core to polishing good products and an important channel to promote FAENZA's product concepts to the public. Over the years, FAENZA has attached great importance to its cooperative relationship with designers and has always paid attention to the growth of designers.
In order to cultivate more elite designers who lead new business trends, FAENZA launched a designer growth plan and carried out strategic cooperation with Ten Classes of Asian Design Art to support design education with practical actions and jointly consolidate the foundation of the Chinese Design Building.
△Director of Faensa Design Channel Operations Department Huang Kai delivered a speech at the tenth class
△Faenza and the students in the ten classes
On December 19-21, 2020, the tenth season of Ten Lessons will return to Shenzhen, the birthplace of Chinese design. The course content will also return to basic skills and teach real kung fu.
Lighting master Zheng Jianwei, soft decoration design leader Ge Yaxi, cultural scholar Hong Chen, and color expert Dai Kun, four powerful teachers, gave three days of in-depth explanations to help designers improve their capabilities and continue to produce good works!
△The tenth quarter places are scarce, please scan the QR code as soon as possible to inquireInquiry
Mr. Huo Weichao, general manager of FAENZA Sanitary Ware Division, said: Even one person can do one thing well. To achieve a great cause, one person is not enough.
FAENZA joins hands with ten classes of Asian design art and invites famous teachers and masters. The great cause they intend to achieve is to cultivate more high-end designers with a world vision, improve the overall level of Chinese design, and through architecture, furniture, bathroom, etc. Products introduce art and beauty into the lives of the general public.
From its creation to its development into a globally influential high-end art lifestyle brand, FAENZA only took 21 years. In the future, it will continue to adhere to the concept of "half art, half life", lead high-end products with international design, carry human beings' belief in artistic life, continue to explore, and continue to create.
