On October 30, the "Tactile Ceramic Tile Seminar" was held at the Owen Lai Plain Aesthetics Museum.
Wang Xinzao, Dean of the Design and Research Institute of Shenzhen Decoration Construction Group Co., Ltd., Liu Yongzhong, Dean of the Design Institute of Shenzhen Meizhi Decoration Design Engineering Co., Ltd., Wu Hao, National Executive Director of the Design Committee of China Decoration Association, and other tooling personnel Experts in the field and General Manager of Ouwen Lai Brand Management Center Liang Xueqing attended the meeting.
The meeting will be live broadcast simultaneously on Douyin
What are the trend suggestions for the application of ceramic tiles in medium and large public construction projects? What is the value and significance of the research direction and potential application market of ceramic tiles based on touch? Why "let designers come to the Ovenlay showroom to live and experience for a day"? Focusing on the topic of "tile material touch", we launched an in-depth dialogue on design × material, and through the interaction of language and thought, we presented a lot of interesting information.
“Plain color” is a major trend in the application field of medium and large public construction projects
Since the reform and opening up, the economy has developed rapidly, and the aesthetics of consumer groups have undergone earth-shaking changes. It can be seen from previous fashion trends that our consumption context has also changed.
From left to right: Wu Hao, Wang Xinzao, Liu Yongzhong , Liang Xueqing
Dean Wang believes that in current medium and large public construction projects, such as cultural spaces, art spaces and other large spaces, the use of materials and aesthetics tend to be single and pure, and plain colors adapt to this use demand.
“Plain color is an aesthetic trend. If you want to make use of this trend, it is suitable for art museums or spaces that require a certain cultural atmosphere, clean and transparent. Plain color is also our exploration of aesthetic taste, and it is also an important part of people’s future. A must for a quiet, comfortable space. ”
Dean Liu agreed. He believed that when aesthetic changes have reached this stage, nowWith the development of the modern era, the Internet has many complicated and urgent things, so a quiet environment is particularly needed to make people calm down and slow down.
“I just visited the (Owen Lai) exhibition hall. Whether it is the exhibition hall design or the product itself, the power of the product (released) can indeed make people calm down. It feels like time will slow down and the mind will become more and more relaxed. ."
Because of the pure, relaxed and comfortable characteristics of plain colors, plain ceramic tiles are not only popular in the field of home decoration, but have also become a major trend in the field of public construction projects.
As for the "plain ceramic tiles" that Owen Lai focuses on, Director Wu believes: "The decoration industry is divided into two boundaries: hard decoration and soft decoration. Ceramic tiles fall into the category of hard decoration. From the perspective of plain color, it is like When a girl goes out, she needs to put on makeup, such as eyeliner and eyebrows, which are soft furnishings. Before placing soft furnishings, she must put on base makeup... Plain ceramic tiles are the foundation for the essence, energy and spirit of the space. ”
Research on the tactility of ceramic tiles is the key word of "people-oriented" problem solving
Director Wu said that design serves people, “‘people-oriented’ has always been a value point in our creation.”
In the future, there will be a need for immersive experience, emotional communication with products, and interaction with people.
"Today's products can well integrate into the needs of design aesthetics, but how can they get closer to people better? From the perspective of touch, the keyword 'touch' can be carried and solved. ”
Dean Wang mentioned: "The material itself is within the scope of application. Ceramic tiles are most used in indoor spaces, functional construction and residential buildings. The distance between indoor spaces and people is relatively close, and there are many relative contacts... so We can’t just think about it visually, but also think about its intimate relationship with people.”
In terms of touch, in the field of space, human behavior will have different feelings when touching each object. "When we visited the exhibition hall just now, it was not only the touch between hands and a certain interface, but also the visual touch, which were all touches in different dimensions." Director Wu added.
Dean Liu believes: "Usually, we think plain colors are very single. If we look at them literally,Saying, ‘plain’ doesn’t quite sum up Owen Lai’s products. We just visited the exhibition hall, and we can see its richness. Although it is plain color, there will be some subtle changes because it has many dimensional details, including the creation of texture, color, etc. ”
“When we talk about products with temperature, there will be a lot of details, because we take people’s feelings into consideration and meet people’s emotional needs.”
"Tile Touch Laboratory" provides professional support for the in-depth development of ceramic tiles
With the development of the ceramic tile industry so far, it is basically no longer a matter of going from 0 to 1, but improving details, getting closer to users, and impressing users. This is what will be compared in the future. Optimizing the living experience is the direction of Ovenlay's product development.
Interesting souls are never born and need to be supported by sufficient background and knowledge; warm products are never achieved overnight and require a solid technical foundation and cutting-edge consumer awareness to create.
On September 13, Owen Lai, in conjunction with the Design Committee of the China Building Decoration Association and the domestic tactile research expert group "Tu Yangjun Academic Team", announced the establishment of China's first "Tile Tactile Laboratory".
"Owen Lai teamed up with the Chinese Clothing Association and the country's chief touch expert to establish the China The first "Tile Tactile Experiment Room"
This move will not only help strengthen the in-depth development capabilities of Overlay's plain ceramic tile products, but also improve the ceramic application and research and development level of the national architectural decoration industry. It is committed to various academic research and space scene application research on ceramic products and processes. , as well as the expansion of the application scope of ceramic products in the field of workwear, adapting to market changes and development trends in workwear design and decoration.
Liang Xueqing explained: "Products have been iterating. 'Plain ceramic tiles' are not only a problem that can be solved by 'color', but also open up more channels, such as touch, and in the future there will be visual and acoustic To integrate it into product design, we need professional academic research as a support point, so we have established the "Tile Touch Laboratory"
Nowadays, the development of traditional visual channels for the textures of all things in nature, including colors, hasAfter reaching the bottleneck period, the tactile channel has not been opened. The distance between tiles and people is getting closer and closer, so Owen Lai chooses to be the first to open the tactile channel.
Regarding the establishment of the "Tile Touch Laboratory", Dean Wang expressed his appreciation for having a professional team to create better products in the ceramic tile sector.
Dean Liu agreed: "My deepest feeling is that when the 'Tile Touch Laboratory' was established, I suddenly felt that only in this way can we meet the demand. Product development can have a basis and logical relationship, and we can continue to produce good things. ."
"So when I was walking upstairs just now, I suddenly discovered that we used to talk about touch, which is the feeling after touching. It is only after touching that we discovered that vision can also bring about touch. In fact, for touch, visual perception can be based on life. The feelings of experience bring us some imagination. With this as a basis, through different textures, we will feel soft, warm, smooth, and cold, and then through touch, we will have more feelings. . When these achievements are transformed into products, there will be no need to worry about new things every year. Every time the product is iterated, good works will be produced.”
“Touch can really amplify a lot of things. The subtle feeling of good things is difficult to convey through words or through a screen. If you really touch it and experience it, you will find that it is completely different. Therefore, I think everything is It needs to be researched, and it needs to be put into practice after research. I look forward to constantly providing good materials to our designers, so that the design works can have greater expressive power.”
“We also hope that after we learn more about it, more people can have access to more good things through the channel and window of designers.”
Director Wu said: "The width of the perspective determines the latitude of thinking. The value output direction is not only one dimension, but a multi-dimensional solid. Owen Lai is an in-depth thinker and researcher. We need more people like Owen Lai. Brands, let’s develop together.”
The future: The relationship between material suppliers and designers is no longer one of providing and passive acceptance
Owen Lai has always been committed to building an intimate relationship between brands and designers, with the purpose of empowering designers.
Dean Liu joked: "We want designers to come to the Wenlai exhibition hall to live and experience for a day."
"Owen Lai's products are slightly different from those of other brands. If you promote them through a screen or through paper media, you will not be able to feel these subtle parts. From the perspective of designers, designThe artist must experience it to appreciate the difference. He needs to come to the exhibition hall or come into contact with it in a certain state. The nuances are hard to appreciate online. ”
Liang Xueqing mentioned: "In product R&D and manufacturing, we first go to the front-end design of the product, then we have the product, and finally we have the designer's good scenario application. This is our entire R&D idea."
“Only designers understand designers better. If a designer enters front-end design, we integrate the designer’s ideas into the product. We provide a complete set of technologies and equipment, and then find ways to implement them and deliver the results to the designer. After getting started, after the entire closed loop is completed, what we output is an overall product. The designer can take the initiative to control the design effect and use it to express his own ideas, and the product will be more meaningful. ”
As Director Wu mentioned: "In addition to being the general director of the space, the designer is also the person closest to the user. The designer has a deep understanding of the customer's needs."
“I hope that when designers come to the exhibition hall, they will feel that their trip is not in vain, but that they can find their own value.” Liang Xueqing said.
