In the transformation and upgrading of the building materials industry, there is one channel that is called the "king way" in the industry, and that is the generally recognized "designer channel." As a consumer channel with huge potential, designers have received collective attention from businesses including stores, material dealers and exhibitions. The designer channel has become the “kingdom”, which cannot be separated from the attention of consumers. So what is the reason that makes designers favored by consumers?
In recent years, with the improvement of Chinese people’s living standards and the upgrading of consumption, consumers have raised questions about the basic plan of decoration, construction parties, construction management, material purchase and other issues during the process of completing house closing. water surface.
In the early stages, consumers began to look for service intervention. According to data, more and more people are beginning to accept paid design, and 56.6% of people are willing to spend more on the aesthetic design of ceramic tiles. As a result, designers have gradually become an important consumption channel, which means that consumers actually listen to designers' opinions as much as possible and slowly transfer decision-making power to designers, so that consumers' paid designs appear to be "good value for money." value".
But I don’t know when, the transition of time began to become slow in the world I perceive, as if in the blink of an eye, half of 2020 flew by. Faced with a life-and-death test, the industry has finally moved from the previous panic, anxiety and confusion to temporary silence.
Companies began to think, bosses began to try, and brands began to test different strategies...
When the traditional retail market decline reaches 50%+ share, when the first-tier brands comprehensively reduce prices and dimensions to suppress second-tier and third-tier brands, when consumers show obvious polarization between high-end and low-end, when strategic centralized purchasing When the requirements for brand potential are getting higher and higher, and cooperation with decoration companies is blocked by the threshold of financial strength, what is the future of ceramic tile companies? Where is the strategy?
If ceramic tiles are compared to fabrics, and the decoration of home ceramic tiles is compared to ready-made clothing, then it may be meaningful to look at the development of the ceramic tile industry with reference to the development trajectory of the fashion industry.
When fabrics were mass-controlled by factories, the marketWhere is the high value of a small number of cloths on the Internet? In fact, it is in the hands of the designer. The same logic applies to ceramic tiles: when bulk purchases from strategic centralized procurement channels and assembly company channels reduce retail costs, a small number of high-end customizations may become the last retail camp for high-end ceramic tile brands.
High-end customization, what route to take? Of course the designer route!
Looking back at the industry, the designer channel has been clamoring in the industry for more than ten years, but not many have really done it well. A large number of companies are still stumbling on this road, one after another, and they are unable to get their way. Feel your way forward.
Because the terminal market has always believed that only tasteful products are worthy of recommendation by designers and worthy of wider design applications. In China's building ceramics industry, Lion Ceramics is the eponymous endorsement of craftsmanship and quality. It follows the high-quality product quality concept of "being a person with both integrity and talent, and making bricks with both internal and external qualities".
So Lion Ceramics can always flourish under the designer’s creative touch. Different colors, textures, textures, shapes, matching... With the creative combination of designers, the cold ceramic tiles immediately become vivid, allowing you to fully interpret different styles of home spaces.
So, besides relying on traditional high-quality product quality to impress designers and make their products a member of the designer’s material library, what else can be done? Lion Ceramics, as a core member of the China Building Ceramics Industry, we will give an answer that will shock the industry in September. Let us look forward to the birth of this new trend in future design cooperation!
(This article is provided by the enterprise)
