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Oceano Zhangjiakou dealer Zhao Ziyun: Deeply cultivate designer channels and conduct precise marketing

Release time:2024-10-25click:0

On December 17, a design salon with an international style with the theme of "Image·Conception" was grandly held at Zhangjiakou International Hotel. The event invited Master Ganshan, the inheritor of the Zhengyi Sect of Southern Taoism, Wu Haotong, marketing manager of Foshan Oceano Ceramics Co., Ltd., Cheng Zhongkai, regional director of the Beijing-Tianjin Wing, Zhao Xin, global chief promotion officer of Casaro Study Tour, and General Manager of Zhangjiakou Oceano. Manager Zhao Ziyun and general manager of Xuanhua Oceano Du Haishan joined hands with more than a hundred elite designers to gather in Zhangjiakou to attend a design feast in the name of oriental aesthetics and Feng Shui.

Zhangjiakou Oceano Ceramics is located on the first floor of the south area of ​​Huanai Home Furnishing, Zhangjiakou High-tech Zone. It was established in the first half of 2019. The current team has more than 10 people. As a municipal-level regional distributor, Zhangjiakou Oceano Ceramics It is a rising star. In less than a year, it has established deep roots in channels and spread its brand. In terms of retail, with excellent product quality and dealer management, we firmly occupy the high-end market in the local area. In terms of channels, as a new brand, it plays with channel policies, almost using violence to inject power into the channels.

After the recruitment salon of the Casaro Worldwide Study Tour at the Home Decoration Feng Shui Master Design Forum, in order to further understand the success of Zhangjiakou Oceano, the reporter interviewed Mr. Zhao Ziyun, the general manager of Zhangjiakou Oceano.

Mr. Zhao Ziyun, General Manager of Zhangjiakou Oceano

Reporter: Why do you want to do a salon sharing session for artistic conception designers?

Zhao: There are two main reasons. First, we are optimistic about Oceano's products, and secondly, we are optimistic about the designer channel. We have always provided consumers with good services with high-quality product display and professionalism. At the same time, we are also actively building a designer exchange platform and sparing no effort to promote the development of designers in Zhangjiakou and even Hebei.

Reporter:What practical significance will the artistic conception salon activities have to the store you operate?

Zhao: This kind of large-scale event is considered event marketing in the industry. We have now signed more than 40 designers. The reason why we choose to hold it at the end of the year is to prepare for next year's breakthrough development and effectively improve design. Teacher activity and conversion rate.

Reporter:2020year, I would like to ask you what breakthrough direction you want to achieve or what expectations you have fornext year's business?

Zhao: Following the company's development strategy and deepening the designer channel, we will continue to hold 2 to 3 large-scale design salon activities next year to enhance the relationship between Zhangjiakou Oceano and designers and their recognition of the Oceano market. , and to this end, form a higher-end service team and improve the team's service awareness, so as to enhance market appeal and influence.

Team photo

(This article is provided by the enterprise)

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