China Ceramics Network NewsOn August 8, at the Huaxia Pearl Hotel in Nanzhuang, Foshan Xiangda Enterprise announced a cooperation with the Italian Sacmi Group and held a grand strategic cooperation agreement Signing ceremony. Foshan Xiangda Enterprise Chairman Su Shaoheng, Managing Director Su Guangnian, General Manager Su Binnian, Production General Manager Wang Quanyin, Xin'anma Factory Director Guo Chunxiang, First Marketing Center General Manager Ou Jintong, Second Marketing Center General Manager Qiu Guosheng, Italy Claudio Facchini, General Manager of Kermi China, Li Qianghui, General Sales Manager, and other leading guests, as well as customers from Foshan and surrounding areas, and more than 20 mainstream media representatives attended the signing event to witness this historic moment.
▲ Signing event site
During the signing event, Mr. Su Shaoheng, chairman of Foshan Xiangda Enterprise, and Mr. Li, head of the Italian Sacmi Group in Hong Kong, delivered speeches respectively, expressing their sincere gratitude to all the guests and friends for coming. At the meeting, the two parties fully implemented the contents of the strategic agreement on Sacmi press equipment to promote win-win development for both parties. Both parties stated that this cooperation is a natural move. The two parties will promote the deep integration of technology and industry on the basis of mutual benefit and achieve broader and deeper cooperation in the fields of equipment digitization and intelligence.
▲ Event site
▲ Toasts from leaders and guests
Focus on top equipment to ensure high-quality output. It is understood that the slate production line introduced by Foshan Xiangda Enterprise this time consists of an Italian Sacmi 38,000-ton continuous roller press, an LB advanced cloth machine, a BMR intelligent polishing line, a Koda high-speed large-scale fully compatible packaging line, It is equipped with Zhongpeng high-efficiency energy-saving kilns and other equipment. From presses to fabrics, to kilns, polishing and other equipment, Foshan Xiangda Enterprise has selected the industry's top equipment for a complete set of rock slab equipment.
"The quality rate of slate slabs is very critical. If there are defects in the slate slabs, the added value of the product will be greatly reduced." The reason why Foshan Xiangda Enterprises chooses to cooperate with advanced equipment suppliers is to ensure that Foshan Xiangda Enterprises The rock slabs produced must be of high quality. In addition, Foshan Xiangda Enterprise has cooperated with Italy's top product research and development company to develop slate layout patterns.
Keep up with the trend and produce cost-effective local large board products that are comparable to high-quality imported large boards. Since 2018, Foshan Xiangda Enterprise has sensed the good development prospects of ceramic large slabs and timely launched large-size ceramic tile products such as 800×1200mm, 750×1500mm, and 800×1600mm. In 2019, the focus is once again on ceramic slabs and rock slabs.
At the signing ceremony, Mr. Su Shaoheng, chairman of the company, said that the company will launch 800×2600mm and 1200×2400mm large plate products in early September. In November, it will spend huge sums of money to build another world-leading line. The slate production line mainly produces 1600×3900mm slates. It strives to produce cost-effective large slab products that are comparable to high-quality imported large slabs in China, opening up the cross-border road for Foshan Xiangda Enterprises.
He pointed out that the reason why Foshan Xiangda Enterprise spent huge sums of money to build a new ceramic slab and a rock slab production line in a short period of time was because it saw the development prospects of large slabs and rock slabs, and on the other hand The purpose is to continuously improve the company's product chain and improve the company's market competitiveness.
“It not only has the supporting facilities and services that a big brand should have, but also has a rich product series and prices close to consumers, as well as professional brand operations, to be a real consumer brand.”
In the early stages of building the factory, Foshan Xiangda Enterprise set three seven-year plans from 2005 to 2011, 2012 to 2018, and 2019 to 2025. In the third seven-year plan, Foshan Xiangda's corporate positioning is to "become the most cost-effective consumer brand".
2019 is the first year of Foshan Xiangda Enterprise’s third seven-year plan. Foshan Xiangda Enterprise will continue to strengthen its manufacturing capabilities, starting from the two points of quality and innovation, improve internal product control standards to ensure that the quality is the same as that of first-line products. In terms of product designs and colors, we will also keep up with industry trends, cooperate with imported document companies to develop, and continue to innovate.
“Combined with our Foshan Xiangda Enterprise’s positioning and development, we will continue to introduce advanced foreign equipment to produce higher quality and more The most cost-effective products. This cooperation with industry-leading equipment companies such as SACMI, LB, and BMR is to provide consumers with the most advantageous and cost-effective slates. ”Foshan Xiangda. Su Binnian, general manager of the enterprisesaid.
As a new type of ceramic product, the sales price of large plate products has always been high, especially the price of imported ceramic large plates, which has made it prohibitive for ordinary consumers. Foshan Xiangda Enterprise has invested in the introduction of high-end slate production equipment. Through large-scale production, it has reasonably controlled the production costs of ceramic tiles and slates, aiming to provide consumers with highly cost-effective ceramic tiles and slates to attract more consumers. Those who can afford ceramic slabs and rock slabs. Foshan Xiangda EnterprisePractice the brand goal of “creating the most cost-effective consumer brand” with practical actions.
▲ Mr. Su Shaoheng, Chairman of Xiangda Enterprise
Answers to reporters’ questions (excerpt):
Reporter: As far as I know, Foshan Xiangda Enterprise has just launched a new large-board production line and plans to roll out the bricks in early September. Why is it so new after such a short period of time? Spending huge sums of money to introduce a second large board production line? What are the advantages of the newly built large board production line?
Chairman Su:To be precise, the large slab production line we put into operation in September can only be called large slabs, and the one signed today is the real slate production line. Some media reported that the current breakage rate of ceramic large slabs is generally as high as 20%. This time we visited Sacmi’s Italian headquarters and found thatThe damage rate of our large slabs can be controlled within 2%. This is the real rock slab.
The advantage of our slate production line is that it truly realizes flexible production. It can not only produce products with specifications within 1600×3900mm, but also can cut the products at will. We all know that Italy is dominated by flexible production. If we want to produce 600×1200mm, most Chinese companies choose to directly produce 600×1200mm, while Italy mostly chooses 1200×1200mm, and then cuts it into 600×1200mm through deep processing.
Flexible production and arbitrary cutting of products are the biggest advantage and biggest feature of our rock slab production line.
Reporter:What are the future sales channels for slate?
Chairman Su:Using cross-border applications as the main channel, we will strengthen cooperation with decoration, home furnishing, and home improvement companies.
Reporter: When is the newly introduced Italian Sacmi production line expected to be officially put into production? What specifications of products can be produced?
Chairman Su: The slate production line is planned to be put into operation in mid-November and will mainly produce slate and thin plates.
BelieveFoshan Xiangda Enterprise, thedark horse in the ceramic industry, has thefuture More "Xiangda legends" will surely be created!
