Author: Ding Jianqiao Mid-to-late April, Spring 2019 The Foshan Ceramics Expo and the Tanzhou Ceramics Exhibition (hereinafter collectively referred to as the "Ceramics Double Exhibition") came to an end in the continuous rain. Many people and many brands are looking forward to this, but more people and more brands have already become accustomed to the increasingly cold market status.
April 18th is the first day of the Foshan Ceramics Expo. Participants from all over the country Merchants arrived one after another, and there were still fewer people than last year. But God was not kind to us, and it rained heavily for three consecutive days starting from the second day. The Tanzhou Ceramics Exhibition also opened in the rain. This is the fact. The current situation of the industry under the general environment and large business formats can be felt from every industry exhibition.
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Even so, this Spring Ceramics Expo still brought us some An unexpected sigh.
First of all, originally as Many brands have just launched new products and large-sized panels that can reflect the brand's strength. In this "Ceramics Double Exhibition", some brands have made prices drop below eyeballs.
Normally, the price of 750×1500mm products is 80 or 90 yuan per piece. On April 18, it dropped by more than 30%, falling below the price per piece. The "global" lowest price of 60 yuan/piece is even far lower than the industry OEM price. The courage and courage to "go your own way and leave others with no way to go" can be called a classic case of cruel competition in the positive confession industry.
This is not just an example, there are also several brands with similar specifications that have also been reduced. More than 20% dropped to less than 70 yuan/piece. Compared with most brands in the industry whose prices are more than 80 yuan, 90 yuan or even more than 100 yuan, it can be described as a thunder and make people sweat all over. There are also many OEM companies that are already facing the option of delisting their products before they are even launched on the market.
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But in any case, the 750×1500mm large plate specification indicates the price from this day on The first round of the war has begun. Without taking into account the advantages and impact of the low-price sale of large-scale Indian boards, I believe that within half a year, there will be smoke and war. At the same time, for large panels with specifications of 800×1600mm and 900×1800mm, they will definitely be affected and implicated. If you want to protect yourself wisely or watch the fire from the other side, you are just sitting back and waiting, and will not comment.
Secondly, this "Ceramics Double Exhibition" is not only an open game between major brand manufacturers, but also seems to be a watershed in the PK between China Ceramics Expo City (Foshan International Convention and Exhibition Center) and Tanzhou International Convention and Exhibition Center.
Huaxia Ceramics Expo City has become the main force for ceramic brands, supporting products and processing equipment below the third tier The Tanzhou International Convention and Exhibition Center is home to many first- and second-tier ceramic brands such as Mona Lisa, Guanzhu, Xinzhongyuan, and Hongyu. Each brand’s exhibition hall covers an area of hundreds to thousands of square meters, with cutting-edge design. , the decoration is fashionable, and the investment in the exhibition hall can cost tens or millions. Compared with the few square meters or tens of square meters of the Huaxia Ceramics Expo City, the investment of tens of thousands or hundreds of thousands is not a big deal. This change is particularly stark this year.
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But no matter what, can major convention and exhibition venues achieve a win-win situation for brands and merchants? Win is up for debate. After all, outsiders cannot accurately know how many valid prospective customers have come, whether customer needs can be met, and how many contracted customers have been achieved. But it is understood that the main reason for dumb people to eat Coptis chinensis is to calculate the heap. Fortunately, the big brands had more money, so they just treated it as advertising for two days, and the pain in the skin and flesh was not painful, but it was blocked.
The era of great change in the ceramic industry is now. The Eight Immortals are crossing the sea and showing their magical powers. Whether they can swim back to shore or drown, depends on their own abilities.
Therefore, for most bosses, it may not be that you defeated your opponent, but that you changed yourself, from an opportunist fishing in the shallows to an old captain swimming in the deep sea.< /strong>
