China Ceramics Network News Channel fission, retail market shrinkage, ceramic industry proposes "de-dealerization"... Under the current situation, in addition to keeping up with mainstream new trends such as complete assembly and engineering centralized procurement, Ceramic tile brands seem to have reached the end of their rope.
Recently, a ceramic tile brand with the concept of "design close to life" and the support of "empowering dealers" emerged, breaking this seemingly correct but actually fallacious statement.
This brand is Jinsilu Tile, which is known as "Excellent Modern Tile Brand", "Foshan Internet Celebrity Tile Brand" and "One of the Three Most Promising New Brands".
A view of the ceramic tile exhibition hall on Jinsi Road
On April 20, "Pragmatic and get started - Golden Silk Road 2019 Spring Win-Win Conference" was grandly held in Foshan Smart New City.
At this event with a distinct theme, more than 200 dealers from all over the country gathered at the Jinsi Road Tile Marketing Headquarters to appreciate the charm of this cutting-edge brand. Jin Siping, Chairman of Foshan Jinsilu Ceramics Co., Ltd., Zhu Zhifeng, Managing Director, Huang Xinhong, former Secretary-General of the Building and Sanitary Ceramics Committee of China Ceramics Industry Association, Yin Hong, Secretary-General of Foshan Ceramics Industry Association and Ph.D. of South China University of Technology, Guangzhou Fenghe Cao Shaojun, deputy general manager of Rili Enterprise Planning Co., Ltd., Wang Yuetong, deputy general manager of Foshan Qianlong Information Technology Co., Ltd., Peng Ziye, founder of Foshan Shundong Decoration Materials Co., Ltd., Zhao Shaojuan, founder of Foshan Duoqing Ceramic Pattern Design Company, Leaders and guests such as Mao Xiwen, brand manager of Foshan Jinsilu Ceramics Co., Ltd., and Xi Fangqiang, director of the Empowerment Center, attended the meeting. Many Foshan media chief editors also attended the meeting to witness the grand occasion.
If you have dreams and strength, the Golden Silk Road deserves attention
Jin Siping, chairman of Jinsi Road Ceramics, said affectionately in his speech, "Brand is my dream and an obsession", "Brands must dare to invest, we have the strength" , “Now is the best opportunity to be a ceramic tile brand”. As an outstanding entrepreneur who has successfully founded and operated a strong ceramic enterprise group in the Pan-Gao'an production area, Jin Siping has dreams and strength, and most vividly embodies the ambitious development goals and strong development momentum of Jinsi Road Ceramics.
Jin Siping delivers a speech
Dr. Yin Hong, secretary-general of the Foshan Ceramic Industry Association, said in his speech that although the times continue to develop and the market continues to change, no material can replace ceramic tiles, and no channel can replace dealers. “It’s easy to shake a mountain, but hard to shake a dealer.” For dealers, choice is more important than hard work. Jinslu Tile Based on product quality and consumer demand-oriented, Internet celebrity stores make the experience of those born in the 80s and 90s stronger, and product design and application are closer to consumers' home experience, with a variety of products The specifications meet the needs of whole house decoration,It is a brand worth paying attention to.
Yin Hong’s speech
Strong positioning and quasi-empowerment, the Golden Silk Road is worth trusting
Cao Shaojun, deputy general manager of Fengherili, a strategic cooperation unit of Jinsi Road Ceramics, gave an in-depth explanation of the core competitiveness of Jinsi Road Ceramics. He believes that under the background that the development of the ceramic industry has entered the second half, product is king, brand building, user sovereignty, and intensive cultivation are the development directions of ceramic tile brands. Based on its strong strength, Jinsi Road Ceramics takes "making products high-end and making prices affordable to the people" as its core positioning. It spares no expense to hire outstanding design teams from Italy, Spain and China, and has introduced large-scale Spanish products to reach the level of 12 Advanced equipment and raw materials such as channel inkjet printers, Italian high-pressure glaze spray cabinets that are 6 times more expensive than domestic ones, and Spanish Torisi glaze inks have formed a product system with complete specifications, exquisite craftsmanship, and rich colors. Based on the solid foundation of product R&D and production, Jinsi Road Ceramics "does not sign the obvious sign of empowerment, does not play tricks to truly empower, and allows you to make money is empowerment", creating a set of scientific and Comprehensive empowerment system.
Cao Shaojun’s speech
Focusing on the core issue of empowerment, Wang Yuetong, deputy general manager of Qianlong Information Technology, a cooperative unit of Jinsi Road ceramic tiles, gave a speech on the theme of "The Second Half of Ceramic Tiles·New Endowment". Faced with the current difficulties faced by traditional dealers in ceramic tile sales, Jinsi Road Ceramics will usher in the "light retail" era of the ceramic industry, making it easier and simpler for dealers to sell bricks. Using the "Empowerment Treasure" software as a carrier, Jinsi Road Ceramics targets the terminal store sales scenarios of the pan-home building materials industry, combines the most cutting-edge Internet software, hardware and cloud technology applications to solve ceramic tile sales solutions through digital sales assistance.
Wang Yuetong’s speech
Know more about dealers, Golden Silk Road is worth choosing
Zhu Zhifeng, managing director of Jinsi Road Ceramics, explained the investment policy in detail. Jinsi Road Ceramics does not play tricks, but has actually launched the favorable policy of "I decorate the store, you make money", and impress customers with the "three guarantees" support of packaging the store, ensuring survival, and ensuring growth. This time, Heying will only recruit 30 benchmark customers. It does not blindly pursue quantity and size. The focus is to support customer survival through empowerment, build benchmark stores and Internet celebrity stores, and generate positive effects from point to point.
Zhu Zhifeng’s speech
As customer representatives, Cao Wenguang, the first distributor of Jinsi Road Ceramics from Changsha, Hunan, and Wu Fangwen, the first distributor of Guangdong-Hong Kong-Macao Greater Bay Area from Huizhou, Guangdong, spoke respectively. Although their speeches have their own characteristics, they all expressed the same view, that is, they believe thatJinslu Tile is a brand with precise positioning, young and fashionable, and it is also a brand that understands the needs of dealers and is willing and able to empower dealers. brand.
Cao Wenguang spoke
Wu Fangwen spoke
Impressed by the charm and strength of Jinsi Road Ceramics, 22 customers decisively signed contracts at the event and gloriously became the business partners of Jinsi Road Ceramics.
With the thank-you dinner as the last part, the Golden Silk Road 2019 Spring Win-win Party came to a successful conclusion at around 21:00 that evening. At the dinner, the delicious food was fragrant, the wine was intoxicating, the program was exciting, and laughter abounded. The senior staff of Jinsi Road Ceramics and all the dealers on site toasted to celebrate, officially starting the road to "win-win". (China Ceramics Network Zencan)
