"Jingdezhen Langjiu Ceramic Culture and Art Center will be a platform for the integrated development of the liquor industry and artistic ceramic creation. We must not only showcase the beauty of Langjiu's "porcelain and wine", but also learn more broadly and develop multi-party cooperation, Attract more high-quality resources such as artists and masters who are willing to contribute to the innovation and development of art with Langjiu, continuously improve creative skills, use the power of the organization to promote designer brands, master brands, expand the value of ceramic art brands, and continue to promote China The beauty of the fusion of ceramic art and Langjiu traditional brewing skills.”
On June 22, Jingdezhen Langjiu Ceramic Culture and Art Center was grandly opened in the presence of everyone. Liu Yi, President of Langjiu Group, said frankly. The original intention of the establishment of the center.
Following the first Ceramic Art Festival in the liquor industry, Langjiu set a precedent by creating the first ceramic art festival in the liquor industry in Jingdezhen. Art-themed cultural center. Its launch is not only an important demonstration of the steady progress of Langjiu's quality, brand, and taste construction, but also a sign that, led by Langjiu, the liquor industry is constantly upgrading in a more diversified and artistic direction.
01
Porcelain wine culture integration pursues the ultimate three products
“Today, when Jingdezhen is building a ‘City of Thousands of Pavilions’ and polishing its beautiful business card of ‘Millennium Porcelain City’, Langjiu came to Jingdezhen from the left bank of the Chishui River, thousands of miles away, just to make a leap. The relationship between mountains and rivers and porcelain wine. ”
Porcelain and liquor are the most Chinese symbols in the history of civilization for five thousand years. After meeting on the left bank of the Chishui River, they were integrated into the manor sauce wine Qinghualang. The gene of ceramic craftsmanship has long been engraved into the core of Langjiu and has become an important part of the construction of Langjiu's third grade.
In the past 20 years or so, Langjiu has continued to expand production and storage, and improve the vintage quality of the base wine based on scale. Ecology has created a brewing and storage context of "growing, nourishing and storing". As a result, five storage forms of base wine have been formed: open storage, tank storage, jar storage, cave storage, and bottle storage at different fermentation stages.
Among them, vase storage is vase storage. The pottery bottle has good solidity and density, and its microporous network structure can slowly introduce oxygen from the outside into the wine body, making it a "living" wine. It is opaque and has slow heat conduction, which avoids the reaction between light and wine. Each bottle of Maoxianglang wine can continue to mellow and develop fragrance in the porcelain bottle. As the last step, the quality of the porcelain bottle storage also determines the quality of the old wine.
In addition, the quality, style, shape and other factors of the pottery bottle all determine consumers' first impression of Langjiu products and brands. During important festivals and events, the porcelain bottles of Langjiu co-branded productsPackaging is an important expression of Langjiu, and over time it becomes the taste asset of Langjiu.
“In order to make the best porcelain and promote quality, brand and taste improvement from the whole chain, Langjiu has built a full-scale porcelain porcelain factory in Hejiang, Luzhou. Huayi Ceramics, the largest high-end ceramic bottle production base in Asia, creates the best wine storage device for Langjiu." As Xiao Shuming, general manager of Huayi Ceramics, said at the scene, Hejiang Huayi Ceramics, a wholly-owned subsidiary of Langjiu. It is an important carrier of the "three products" of Langjiu ceramics.
It covers an area of 400 acres and is adjacent to the Luzhou production area. Earth ores from all over the world are gathered in Hejiang Huayi. They are finely ground and finely screened, grouted, formed into blanks, fired at high temperatures, and quenched into porcelain. The craftsmanship is then artistically polished with decals and gold inlays, and the form is completely transformed into the best container that can both improve the quality of wine and appreciate art. It is planned to produce 60 million high-end ceramic bottles annually. From clay to pottery, the production of wine bottles requires hundreds of processes and repeated firings. Langjiu has developed a number of national patents for this purpose.
Xiao Shuming also said: "In February this year, Langjiu launched a new factory construction project next to Longma Winery, planning to invest 1.5 billion yuan, and will plan to build the largest ceramics center in the west, providing ceramics and The deep integration of liquor has developed a new platform. ”
With the help of top equipment and technology, Hejiang Huayi has realized the automation of production equipment, logistics and transportation, and data collection, which has greatly improved production efficiency and product quality. When it comes to delicate work such as decals and gold inlay that can only rely on manual work, the "craftsman spirit" is fully demonstrated here.
Science and ingenuity have brought about tens of millions of standard wine bottles that are flawless, and the ceramic art wine is dazzling and shines with humanistic brilliance. In this regard, ceramic art master He Bingqin, who has the dual identity of Jingdezhen ceramic artist and Langjiu art consultant, said at the scene: "Langjiu people are not only committed to making good wine culture, but also integrating the porcelain and wine culture with each other and complementing each other to create famous wines and famous porcelain. , the famous people work hard to achieve the goal of the New Three Principles and move forward with confidence. I firmly believe that this precious business card will be famous throughout the country and even the world. ”
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The perfect combination creates China’s first ceramic liquor brand
As one of the representative enterprises in the liquor industry that has made outstanding achievements in the field of ceramics, Langjiu's promotion of ceramic crafts is no longer limited to itself, but "building a nest to attract phoenixes". Using China's only world-class modern liquor manor as a platform, it attracts ceramic masters, experts and relevant people in various fields to build and share " Porcelain wine fusion" business.
Just last June, Langjiu reached a cooperation agreement with Jingdezhen City to locate the Langjiu Ceramic Art Center in this "Porcelain Capital of China". Subsequently, Langjiu also reached an agreement with the Sichuan Academy of Fine Arts. Strategic cooperation and agreement to jointly promote the development of ceramic art.
In January this year, Langjiu held the industry’s first Langjiu Manor Ceramic Art Festival. Nearly 800 ceramic works by world-class masters were unveiled, and more than 100 national-level ceramic artists , provincial ceramic masters gathered together, and the fusion of wine and porcelain, under the support of Langjiu, shined into reality. Also at this meeting, Langjiu signed a strategic cooperation agreement with the China Ceramics Industry Association, and the Langjiu Ceramic Products Research Center was also officially unveiled at the art festival.
Now, Jingdezhen Langjiu Ceramic Art Center has been grandly opened after a year of construction, marking another big step forward for Langjiu in the fusion of porcelain and wine. According to the staff, the center covers an area of more than 3,000 square meters. On the first floor, there are more than 200 sets of ceramic works of art, including masterpieces by masters and works specially created with the theme of Langjiu. On the second floor, there are three masters The studio and hand-painted work area will become the venue for some ceramic art activities and training activities in Langjiu.
In this regard, Liu Yi said, "Create value in valuable places, create value with valuable people, use value Create value. We firmly believe that the perfect combination of "famous teachers, famous porcelain and famous wine" will match the high internal quality of Langjiu with higher external value and cultural connotation, and work together to serve consumers' better lives."
Wu Yueshen, Executive Vice Chairman of the China Ceramics Industry Association, said, “The establishment of Jingdezhen Langjiu Ceramic Culture and Art Center has allowed Jingdezhen’s millennium porcelain capital culture and century-old Langjiu culture to complement and complement each other, achieving organic integration and providing wine companies with , ceramic production companies and ceramic artists have established an open, efficient, shared and win-win "porcelain + wine" cross-border cooperation platform, which will definitely promote the high-quality development of the industry."
Undoubtedly, with the With the continued operation of the center, under the appeal of the energy of the Langjiu brand and the renewed appeal of the manor model, more top ceramic masters and institutions will join the ranks of "porcelain and wine fusion", and even give birth to a domestic The largest artistic ceramic creation, industry-university-research cooperation platform.
With the perfect combination of famous teachers, famous wines and famous porcelain beads, Langjiu continues to upgrade to create the first ceramic liquor brand in China, upgrading the "only ceramic bottle storage" to the ultimate Quality pursuit. As another area for Langjiu to build a high-end circle of friends after business, literature, and sports, Langjiu's ceramic circle is rapidly expanding, and the foundation of porcelain and wine integration is taking root deeper.
Based on wine, we live a better life with consumers. It is believed that with the continuous development and expansion of "Langjiu No. 1 noble lifestyle", Langjiu Manor will become the carrier of ideal life for more consumers, and Qinghualang, promoted by Langjiu Manor, will be loved by more high-end people. , the goal of Centenary Langjiu will become a reality as soon as possible with the support of more value partners.
